RECENT BLOG POSTS
The No-Drama Client List:While other agents obsess over interest rates and election predictions, smart real estate professionals are quietly building their business with clients who remain ready to transact regardless of market conditions. Here's your actionable guide to finding and securing thes...
10/23/2024
Whether you're a rookie agent or a seasoned professional, understanding your marketing funnel is crucial for success in real estate. Let's break down the optimal approach to convert prospects into happy homeowners.Key Note: If you're not part of the awareness set you're not part of the considerat...
10/23/2024
You've done the pricing, promotion, partnerships, and innovation to the point that you can't get anywhere. You can't push your salespeople any harder to convert, and they finally recognize that when your look at your brand, you really do look and sound just like everybody else. It's time to do so...
10/22/2024
I don't know about you but I am so tired of receiving junk email about SEO services lately... this and that getting on google. It's great to have SEO optimized pages but this represents 7-10% the bottom of the whole marketing funnel. TOFU stands for top of the funnel by the way. BOFU is bottom. Y...
10/21/2024
Dear fellow real estate professionals,The dust is still settling from the 2024 NAR settlement, and we're all feeling the ripple effects. As we navigate this new terrain together, I want to hear from you directly. What's keeping you up at night? What unexpected hurdles are you facing given the cur...
10/20/2024
Have you heard of the term "You can't read the label if you're looking from the inside of a jar? This simple metaphor provides a powerful realization that we are not the best assessor of how we are showing up and performing. In other words we sometimes can't effectively identify or solve our own ...
10/18/2024
We are all people here and many have shared names. Have you put yourself into your customers shoes and googled your name online? Potential clients and customers look to seek out real estate agents online many times to verify who you really are. Whether it's to see your sales history, reviews and ...
10/14/2024
In today's everchanging digital landscape, the way people search for information and businesses online is rapidly evolving. As a real estate agent or broker, understanding these changes and adapting your online presence accordingly is crucial for success.This comprehensive guide will walk you thr...
10/12/2024
When we think of natural disasters, we usually imagine widespread damage, destruction, and chaos. It seems logical to assume that the value of homes and real estate in the affected areas would plummet. However, the reality is often the opposite. After disasters like hurricanes, floods, or earthqu...
10/09/2024
As a real estate agent, you're always looking for ways to stand out in a crowded market. What if I told you that you could learn from the marketing strategies of giants like Nike, Apple, and Disney to skyrocket your own success? Let's dive into why these mega-brands invest so heavily in marketing...
10/08/2024