Trulia Pro Blog

A stale listing? In this market? We know—in hot markets, inventory is still low, buyers are jumping and many listings are still getting multiple offers. But all of this can make it even more frustrating for agents if you have a listing that isn’t pulling in strong offers or is stalling on a sale....

Most prospects are all smiles when a transaction starts. The thrill of shopping or prospect of selling excites a lot of people, but beware of what lies beneath. When you’re having your first conversations with your prospects, watch out for these seven client-types that are just as shady as they a...

“By failing to prepare, you are preparing to fail.” –Benjamin Franklin Real estate is a tough enough career under the best of circumstances. Without a reasonable plan in place it can be overwhelming. The average real estate agent needs a track to run on. Otherwise the sheer magnitude of the numbe...

Ever wished you could have a “do-over” with a seller? Go back to that Kitchen table where you first met and re-discuss price or reset your client’s expectations—or maybe both? If you’re like many listing agents, when you present your market analysis you use some version of the following script: “...

You received the call. It was from a husband and wife in your local neighborhood farm area. They remembered your name from that garage sale you held a few years back, and they want to speak with you about selling their home. So, what do you do? You set the appointment to meet for a listing consul...

It has come to my attention that many a Power Agent-in-the-making has set a particular New Year’s Resolution for their digital marketing efforts: to blog or post to social media more often. One of the stickiest questions we end up pondering at our desks when trying to blog more is this: “What on ...

Summer is generally the busiest time of year for real estate professionals. Overall, the weather is good. Prospective buyers want to be out and about looking at properties. The flowers are in bloom. The grass smells good. Agents generally find that it’s a pretty good time of year to sell property...

After the U.S. housing market was ravaged by the 2007-2008 bubble burst, deal-seeking homebuyers and institutional investors began buying up formerly-expensive homes at bargain-basement prices. These buyers contributed to the “rebound effect,” causing sharp increases in home prices that were most...

Colleen Fischesser August 13, 2014 A gentleman stopped into my office a few weeks ago, new to town having just sold his home out of state. We started chatting about his sale experience and he shared that he and his wife had interviewed four agents prior to listing their house. At one point durin...

Online customers are fickle… They are only interested in finding the very lowest price… Today’s consumers want instant gratification… They’re not interested in quality, just quantity… It’s hard to keep in touch with customers and leads online… People have such short attention spans these days… Ha...