Leads are the lifeblood of any real estate business - it seems like you can never have "enough", and if you ever do reach that point it's almost time to hire an assistant to handle them. In fact, that might not be a bad idea, since working leads does require a fair amount of work, and you may wan
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03/30/2021
In today's world, we spend so much time on Facebook, Twitter, Instagram, and other digital media that it's easy to overlook more trusted & traditional venues for marketing.Engaging, local content helps to inform and educate your prospects by speaking to all aspects of their lives. It also helps s
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03/30/2021
Building self-confidence can be difficult. It's not an inherent attribute to your personality - confidence or self-assurance comes from your appreciation of your own abilities or qualities. Confidence translates into trustworthiness, reliability, a quiet inner knowledge of capability, a radiatio
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03/30/2021
Have you outlined a strategy for content marketing yet, or are you just shooting from the hip, hoping that if you put enough material online you'll reach prospective clients?Here are some suggestions to consider for creating content marketing strategy. Try to answer all of the questions below for
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03/30/2021
"I'm going into real estate, and I'm gonna get rich". Bet you've never heard that one before, huh? Buying a home is the largest purchase most Americans will ever make, and the large sums of money involved tempt many to get their license in the hopes of "getting rich" in real estate.So, if so many
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03/29/2021
This is the million dollar question for many real estate agents and most small businesses. The overall idea of a CRM is wonderful: it lets you store all of the people that your business interacts with in one place, and makes them easy to lookup.Recent trends have made this even better - some CRM'
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03/29/2021
The news is filled with stories of tech moguls catapulted from obscurity to stardom seemling overnight, controlling companies valued at hundreds of millions of dollars or more. Maybe this is the 21st century of equivalent of "lifestyles of the rich & famous", but does it beat the "tried and true"
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03/29/2021
Re-envision your company. I’ve done this a number of times, approaching the existing marketing of a firm from an outsider’s perspective, and carefully weighing their strengths & challenges against their competitors.Some problems with doing your own marketing are: Implicit bias towards your own pr
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03/29/2021
When you look at e-commerce as a percentage of US GPD over the past few years, you’ll see that it continues to grow. So over the next decade, we can expect to see advertising in all forms continue to grow & become more competitive.Market competition will continue to increase, which will drive up
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03/29/2021
According to the American Marketing Association, marketing is "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." In contrast, sales is defined as
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03/27/2021
