Are we entering the post-pandemic comeback? Socially, it feels like it - in terms of real estate, the situation isn't so clear.Despite uncertainties about the future market, when I woke up this morning the birds were singing, people were active outdoors, and spring was here. Everyone I'm close to
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04/07/2021
The US government just extended the eviction moratorium for another 3 months, according to an article in Forbes, which extends the rental moratorium deadline to June 30th, as well as protecting homeowners with Federally backed mortgages.According to Forbes, "Landlords can still charge fees and pe
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04/06/2021
Do you have a digital marketing strategy mapped out for 2021? We're well into the year already, so if you don't have a structured plan in place yet for digital marketing, now is the time to do it!A digital marketing strategy provides a framework for online marketing in your business, along with h
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04/06/2021
I'm very active on LinkedIn, and as a result I get approached frequently by B2B salespeople from a wide variety of organizations trying to either sell me their product or service, or else attempting to get me onboard to promote it to my network.I've noticed something interesting about these folks
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04/06/2021
You don't want to put all of your eggs in a single basket when it comes to generating leads. Too many things can go wrong, and leave your business high and dry. Here are some tips on how to build a diversified lead-generation portfolio to ensure that you always have new leads regardless of market
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04/02/2021
Odds are, you've spent a lot of time & money putting together your website. Add up all the photos, blogs, listings, and other elements of your online presence, and it totals up to a hefty sum of time & labor.The last thing you want to is to lose the race in the final moments by losing your online
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04/02/2021
It's well known in the marketing world that there are better & worse times of the day to run ads. The same is true for marketing niches, such as email marketing - and not surprisingly, there are peak times for maximum social engagement as well.Let's take a look at what the statistics tell us abou
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04/02/2021
The days of "going viral" on social media are long gone, but it still holds real value as a shortcut for reaching out to your audience without spammy email, paying for ads, or SEO elbow-grease.After all, your goal is to tell people about your listings - and social media gives you an easy path to
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03/31/2021
A great source of real estate leads is through your website. According to the National Association of REALTORS, more than 80% of prospective homebuyers search online to find their prospective agents as well as their prospective dream houses.With that kind of lead volume flowing online, it makes s
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03/31/2021
Earlier this year, I had a conversation with a very wealthy, very well known real estate industry executive. He was reminiscing about the early days of his career, and mentioned that he always prospected during the holidays."Around Christmas," I asked, "but that's a pretty dead time of year. In f
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03/30/2021
