The Business of Home Staging

I receive countless emails from real estate agents asking if they should recommend a Home Stager to their clients.  My first question back would be, would you rather spend your time and money promoting a listing that looks like the one at the left, or one that looks like the one on the right. It'...

The goal of home staging is to help prospective buyers fall in love with the home and imagine themselves living there. If you're working on a 3+ bedroom home in a family neighborhood, it's important to show a child's room (even if the current owners are childless). This inadequate (read: depressi...

House hunting is a lot like "speed dating". You may have heard of this dating craze, whereby singles meet 20 or more potential mates in one evening by having 5 minute dates with each of them. The idea behind the phenomenon is that two people either have chemistry or they don't. Many of us look fo...

Morning show host Dale Johnson has tons of questions for me about what home staging is, why it works, and how to find a home stager. He knows his radio audience wants to know, but he's also confided to me that he's selling his property and has already used some of my tips from stagingdiva.com to ...

Summary:There are lots of simple things a homeowner can do on their own to decorate their house to sell. However, many homeowners are unsure of where to start.  The process of selling a home can be completely overwhelming, but a Home Stager has the ability to look at a home with a fresh pair of e...

If you're looking for suppliers and ideas about design trends and you'll be in the Toronto area Feb. 22, don't miss today's deadline to sign up for the Interior Design Show's Trade Only Day. You can read more about why I like going every year here.Go directly to their site to register and learn m...

Have you been thinking about starting a Home Staging business? With the economy slowing down, you may be wondering if this is a good time to enter the field. You may be worried that home sellers, your potential clients, will not be as willing to spend money on your services. As a professional Hom...

When selling your investment property, are you tempted to leave a room or the entire house empty? Decorating your house to sell, also called Home Staging or Real Estate Staging, will help you sell your investment in record time and get top dollar for your home. If you have gone through the expens...

I've got a client with butcher block counter tops that have seen better days. They're not scratched they just aren't an even tone and they have some rings from coffee cups or salad dressing bottles.Anyone have any suggestions for how to even out the tone again? I'd like to avoid sanding them. Is ...

Many people ask me where I see the future of home staging, or whether I think it’s a fad that will die out when people will stop decorating their homes to sell quickly and for top dollar. We’ll eventually get to the point where staging a house is something that you just do when it’s time to sell ...