Last week we Staged a model unit for a beautiful condo development in the Miracle Mile area of Los Angeles. It reminded me that whenever I Stage a model I must make sure 4 things are done before we arrive on Staging day: 1) There must be water coming into the unit (for the steamer and flushing th
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10/06/2008
We recently Staged this beautiful 2 bedroom beach townhome in Santa Monica. It was a pleasure working with one of my favorite clients again - Chris Gordon Clark of Keller Williams Santa Monica. Click here to see more photos and details about the property. ***************************************
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10/05/2008
Earlier this year when I got the call to "Stage" a low-income housing development for an inspection (see original post), I thought it would be a one-time job. As it turned out, however, the developers are quickly becoming one of my best repeat clients! Their "lesson learned" on the last job was t
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10/02/2008
In doing my weekly MLS research today I stumbled across a photo of a home that's currently on the market in one of the nicest, most desirable cities in the West Los Angeles area. Now, to be fair, this home is being sold "AS IS" but tell me, what would you think if you were a potential buyer and w
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09/22/2008
Each year the IAHSP (International Association of Home Staging Professionals) Foundation hosts Worldwide Staging Service Week in September. This was the 4th Annual nationwide event and I was privileged to be the West Los Angeles Chapter Ambassador for this year's project!With generous donations f
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09/20/2008
We recently Staged a home where the seller had to replace a damaged area of carpet with an old remnant he had left over from when the job had originally been done. It had been YEARS since the carpet had been replaced and as you can see in the photo below the remnant piece was several shades light
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08/15/2008
Did you know that more than 85% of buyers pre-shop for homes on the internet? Your photos must sell the house before a buyer even sets foot inside!If your photos look like this, few buyers will be excited to see the home. But if the same house looks like this, you can rest assured you'll have lo
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08/15/2008
We recently completed a really fun Staging of 3 model units in an ultra-contemporary loft building in Santa Monica. The units are listed by Dana Ehrlich of Keller Williams Santa Monica. We tried to give each of the units a distinct look and feel and we also included both someplace to eat, work an
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07/07/2008
We had a request a month or so ago to Stage 2 rooms in a low-income housing development in downtown Los Angeles (a rec-room and a learning center) for an upcoming inspection. This was one of the stranger jobs we've had, as the rentals were needed only for a few days to get through the inspection.
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06/26/2008
This has got to be one of the biggest transformations I've ever been involved with! We did a consultation on this Westchester home several months back. My assistant was overwhelmed when she first arrived, as it was hard to know where to start! But we dug in and gave the owner a comprehensive list
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06/26/2008
