Bay Area Mortgage Blog

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Mortgage and Lending - Platinum Home Mortgage Company - NMLS #238304
Small, easy to read mortgage tidbits from a California lender take you from application to approval in 300 words or less.

ARCHIVED BLOG POSTS

2008 

7 Comments
Every year at Christmas, the black velvet New Year's box makes its annual appearance. You would think it would simply blend or get lost among the other boxes under the tree, but oh no. It never does. Everyone who sees it senses right away there is something mystical about it and asks, "What's THA...
12/31/2008

10 Comments
Okay, this is MY official ActiveRain success story of 2008. This year, I closed an amazing amount of loans the rest of the world considered IMPOSSIBLE. Wait. Almost every loan was considered impossible to close in 2008. But I scaled mountains. I crossed wide rivers. I sat at the closing table wea...
12/30/2008

49 Comments
Sometimes in the real estate business, you don't work for money. Sometimes you know there is no  justification to keep going with a client. And for reasons that no one understands but you, you decide to help the one that appears to be hopeless. You think that maybe this is the way a doctor must f...
12/30/2008

33 Comments
We work so hard to GET clients that often the most difficult thing you can do is fire a client. Why should we EVER fire a client? Here are my 3 top reasons that are non-negotiable: Verbal abuse. They believe it is okay to yell, scream, and threaten. It is not. Disloyalty and dishonesty. They are ...
12/29/2008

55 Comments
The retirement account statement sits on the counter, unopened. You're too afraid to look. The house across the street goes up for sale with a "lender owned" sign dangling below. You look away. You'd rather NOT know the price. And when you try to trade in your wheels for something newer and more ...
12/20/2008

39 Comments
    These sad and shocking statistics came out today about Bay Area home prices, further tarnishing what was once some of the most coveted (and most expensive) real estate in the country: The median price for a home in the Bay Area has plunged an astounding 44.4% from November 2007 to November 20...
12/19/2008

44 Comments
If you are feeling a little shameful about how you spent your money in the past, you are not alone. Welcome to the new era of "Luxury Shame". Bye-bye, bling-bling. Each year at this time I am reminded of the following sales pitch I used as the former owner of an auto leasing company: "Gee, don't ...
12/17/2008
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