By appealing to the five senses, we can make a lasting impression. By making a lasting impression, we have a better chance at selling a property. Research shows the more senses that our brains are exposed to in a good way, the better the experience we have and the more memorable that experience
...
07/22/2008
Retailers get it! Developers get it! Buyers BUY based on emotion. Visual merchandisers have been tempting potential customers into their stores for years with enticing window displays and beautifully merchandised interiors. Using all kinds of attention getting devices, like colour, prop and go
...
07/13/2008
After meeting with this home owner, (who is also a Realtor) and discussing paint colours, she was quite surprised when we said she needed to have her wall repainted a neutral beige. "Builders beige?" she said, "but that is so boring!" Needless to say, we convinced her that the salmon col
...
07/01/2008