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Every Realtor® needs to understand the 80/20 rule of marketing—and if you understand the rule and apply what you’ve learned from it, you can tip the scales in your favor. What is the 80/20 Rule of Real Estate Marketing? The 80/20 rule comes from the Pareto Principle, which has nothing to do with ...
As a Realtor®, you know that everything you put out, publish, or send is a direct reflection of your brand—and you know that you need to meet your clients where they are. That may mean venturing into visual content marketing. What is Visual Content Marketing? Visual content marketing is exactly w...
As a Realtor®, you know that the most effective time to launch a new marketing campaign is last week. Autumn is right around the corner—it’s going to be here before we know it—so now is the perfect time to start promoting yourself locally so you don’t experience the fall lull that many agents are...
As an experienced Realtor®, you already know that offline marketing is important—but so is online marketing.So just how far are you supposed to take this online marketing thing?Online Marketing: The Perfect Complement to Your Offline EffortsWhen you’re marketing online, it’s about getting leads f...
“You need to earn your clients’ trust. One of the best ways to do that is by actively listening to what they’re telling you—their needs and wants are important to them, and they should be important to you, too… When your clients know you’re genuinely concerned with what’s best for them, they’ll t...

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