Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.
This week Active Rain announced they added the "Like" button to blog posts.  While this is just plain cool, it is really significant as it allows others to easily talk about your posts on their Facebook walls.  That is a huge part of social media, to get OTHER people talking about your business. ...
A friend of mine recently told me that he was appalled to learn of a new website that aggregates data about people, a lot from social media sites, called  He said the first time he went there, he found a lot of information about himself, including his children's names! And if you pay ...
Good news, we made it to Friday!  So I thought I'd end the week on a lighter note by posting this funny cartoon I saw in Glamour Magazine. Have a great weekend! [EDITTED BASED ON THE COMMENTS - So I posted a little cartoon I found in Glamour, and in the comments someone asked if that was copyrigh...
RainCamp is coming to LA!  Reserve your spot today! Will you learn a lot by attending? Yes, of course.  Active Rain has always been a breeding ground for real estate education.  The guys at Active Rain do a great job conveying useful information all day long.  You won't be disappointed in this de...
The 60 Minutes segment last night has created many discussions on whether strategic defaults are right or wrong.   Some say is it simply a business decision.  If you take emotion out of it and look at the black and white facts on paper, strategic defaults can be the right thing to do from a finan...
The two big reasons I've heard agents market properties this way is 1) a marketing tactic to generate more calls and 2) at a seller's request for privacy or fear of theft.  There is now data to support that you will actually get more contacts if you do show the address.  Hopefully this data will ...
I know there are various attitudes towards Zestimates.  Some think they are too low, some think they are too high, and believe it or not, some of you actually think they are pretty close (and yes, I know what the rest of you think...).  However, this post isn't to discuss accuracy (visit this pos...
This post was written by Zillow's Chief Economist, Dr Stan Humphries. It was originally written on Zillow Blog. We got some encouraging news last week about March existing-home sales increasing almost 7% from their levels in February. Unfortunately, a deeper look at the numbers from the National ...
Today I wanted to talk about the social networking tool, Yammer (insert eye roll here and groan "another one...").  But wait, this one is different, it is a PRIVATE network that I think could be very powerful for local real estate offices.  Yammer is basically like Twitter where people post infor...
I remember the first time there was ever an Active Rain gathering in Chicago.  It was June 16th, 2007 and about 30 of us got together at Maggianos to celebrate Active Rain turning one.  See pictures here!  Little did we know that we are just getting our blogging feet wet with something that would...

Sara Bonert

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