Jerry Rouleau's (rouleau) Blog

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Education & Training - BuilderRadio.com
RECENT BLOG POSTS
This week we speak with, Duane Sparks, CEO of The Sales Board and author of the book, Action Selling. Everybody sells.  There are situations where husbands are selling wives, wives selling husbands, parents selling children and children selling parents, employees selling employers and employers ...
06/09/2010
This week we speak with Paul Foresman, Design Basics, LLC. According to the book Trillion Dollar Women: Use Your Power to Make Buying & Remodeling Decisions (BuilderBooks.com), women make or direct 91% of the decision to buy a new home. Now, this is just an observation, but there seem to be a wh...
05/31/2010
We speak with Carol Flammer, mRelevance “The blog is the engine of your social media program,” begins Carol Flammer.  She should know – she’s been blogging since before most of us ever heard the term.  Her company,mRelevance, helps builders, developers and communities define and implement succes...
05/25/2010
This week we speak with Shirleen Von Hoffman. Through secret shopping I get to see all kinds of things that builders only see on camera.  A lot of managers will only see what they see at a sales meeting, but they don’t see their agents in action out in the field.  In this market, when traffic is ...
05/16/2010
This week we speak with Dan Levitan, Levitan & Associates I talk with builders across the county and still have difficulty understanding how builders expect to profit without a true strategy for success.  To illustrate, I was speaking to a gentleman recently that was working on a new plan for a ...
04/19/2010
Free webinar. Financing Strategies to Sell More Homes. Friday, April 16th Registration link: https://www1.gotomeeting.com/register/553010544            Trying to figure out the in’s and out of financing and appraisals for new home sales? Selling More Homes Media and BuilderRa...
04/15/2010
This week we speak with Charles Graham, Newton Graham Consultants. Chuck Graham is a principal of Newton Graham Consultants, a Charlotte, N.C.-based management consulting firm that specializes in the pursuit of superior financial returns via dominant home builder market share positions. Newton G...
04/11/2010
This week we speak with Jerry Rossi, speaker, marketing consultant, and author of Dog Eat Dog & Vice Versa: 9 Steps to Take the Bite out of Your Marketing. 100% of all purchasing is emotional. But, 95% of all purchasers start their look on the Internet.  So, how do you stir the buyer’s emotions ...
03/28/2010
This week we speak with Sundeep Kapur, EmailYogi.com Online Communications expert, Sundeep Kapur, recently conducted a survey of over 400,000 online purchases as to their expectations of the companies that they did business with, online and off.  His team followed up with a cross section of resp...
03/22/2010
This week we speak with Jeff Shore, Shore Consulting There is recovery in the air.  But as of yet, that hasn’t translated into significantly higher traffic numbers in sales models. So, if you’re waiting to get the people who take their own initiative to come through the door, you’re not taking a...
03/14/2010
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Jerry Rouleau

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