Rob's Blog

"Passion-Centric Marketing" - ?Type "define passion-centric marketing" into your Google browser and in .36 of a second (at least at the time of this writing) you will receive 226 pieces of nothing. Not one definitive word or sentence about what passion-centric marketing means. There are white pap...

Over the last two years, I have been in the process of building a new business.  Over this time our marketing plan has evolved with the business. We went from need centered, to me centered, to customer centered marketing.The thought behind need centered marketing is simple. I need money now. Who ...

"Instant... But I wanted it now." - Homer J Simpson I have never met Homer Simpson, and yet I consider him a friend of URBaCS. Yes I realize Homer is a fictional caricature on the FOX  television show The Simpsons,  but he helps me solve so many of life's little questions. Here are a couple of ex...

Jon Guy of GuyCo is this weeks friend of URBaCS. As my company grows we are coming into contact with some new friends and getting reaquainted with some old friends. Jon is the owner and driving force of a custom home building and remodeling company called Guyco.   Jon's company is based out of Av...

Running a business is hard   It seems that there are always more things to do than hours in a day. When you are the CEO, CFO, Sales Team, Receptionist, and Janitor, you need to be efficient. My business partner Jayson Manship talked about some of the new technology in a post he wrote today. Every...

Sometimes you come across something and it just takes you back to acting like a little kid. For some of us this is a very short ride.  Mike Jones wrote a post on these great signs for your blog. I went to imagechef followed Mikes directions and now I want to try it out. Here goes.  

  But you said... Three of the worst words you will ever hear coming out of your customers mouth. But you said... (fill in the complaint) In new home sales it is not uncommon to start with an enthusiastic customer at paperwork signing, and end with a bitter disgruntled customer at closing. How an...

Help me Today I am asking you for your thoughts and opinions. Over the weekend I listened to speakers talk about building traffic and awareness of your website through blogging. I was already aware the blogging can help you  with your google ranking. They also talked of a concept that I found int...

Good Evening   Blog Indiana 2008   I just returned from the Blog Indiana 2008 convention held at the IUPUI Campus Center. This was the first gathering of bloggers in Indiana. The conference had over 25 sessions and panels. Bloggers of every level from new to professional were on hand.   Just gett...

Stumblers   Stumblers blogs are interesting places themselves. Every time you "discover" a new site, comment on someones site, discovery, or write in your journal, you are creating your own stumble blog entry. Most of mine early on were random things I came across. My later stumble blog posts wer...