Michael R. Brown's Blog

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Services for Real Estate Pros - R. Michael Brown LLC Digital Marketing & Public Relations
RECENT BLOG POSTS
Barney Fife, the deputy on "The Andy Griffith Show" was the only person that I've ever seen that was successful with a single bullet. Of course there wasn't much crime in Mayberry so he didn't need the bullet for anything; but, he had one just in case. Over the last month I've heard one employee ...
03/01/2010
For decades readers got their news from newspapers. That's where real estate was advertised. For the last 10-15 years, readers have been getting their news from the Internet. That's where real estate has been advertised. Now, according to a Pew Research Center study released today, 26 percent of ...
03/01/2010
If you are going to add a technology upgrade to your house, this is the one. It will save you money and be good for the environment.The Town of Palm Beach has long been known for its beauty, historic architecture, and remarkable landscaping.    Royal Palm Way, Town of Palm Beach                  ...
02/28/2010
I was talking to one of my former employees today and they are using an analytics and measurement system I put in place to measure traffic via 800#, web, and email for all advertising components.  He said they were getting less than 5% of their traffic from local newspaper.I had already cut 40% o...
02/26/2010
I'll bet you want to find out how to get more qualified leads, prospects, clients, and sales?  I've received a lot of questions in the last couple of weeks about what are the best sources for practical information on marketing - especially online.  ActiveRain is a good source, especially for real...
02/25/2010
My last job in the tech world of IBM (wired) and Motorola (wireless) was future vision marketing manager before I "got off the plane" and applied what I learned about digital marketing and PR in real estate. We looked out 1 year, 5 years, and 10 years to try and imagine what is possible with wire...
02/18/2010
Before I explain the mix that has worked for me in the last few years of a disaster market, you must understand that the fundamentals of real estate sales are still the best marketing: price and location.  If the property is in a place people really want to live, work, and play - and it's priced ...
02/17/2010
The best Super Bowl Ads this year were done in-house. According to the NY Times, "Among those commercials consistently deemed most effective, memorable and talked-about, many were created or suggested by consumers - or produced internally by the sponsors - rather than the work of agency professio...
02/16/2010
Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing. You can take advantage of these trends to find relationships and prospects without spending any more than time.  I've been...
02/10/2010
You've been laid-off, down-sized, right-sized, or capsized. Maybe all-of-the-above multiple times. Your "personal brand" is old, worn, and beaten. So is theirs. All brands go through tough times. American Airlines has fallen out of favor. Nike took it on the chin. IBM got a big-blue butt whipping...
02/10/2010
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