R. Michael Brown's Blog

A contributing factor in Florida’s success can be tied to international buyers.  The number of buyers from outside the U.S. purchasing homes increased from 10 percent in 2007 to 31 percent in 2011.* Read More (Town of Palm Beach Property) *National Association of Realtors® Florida Market Report [...

Home purchases in the Town of Palm Beach have always had an international flair. It’s a world-class destination.  Town of Palm Beach Property [TownOfPalmBeachProperty.com] is a news and marketing site for sellers in town and for international buyers throughout the world. It’s no secret that inter...

Just launched a new site to position an international real estate specialist as THE expert in international marketing for the Town of Palm Beach. I'm using brand journalism to do it.   International buyers are making big moves in the U.S. and this client is in a perfect position to take advantage...

Blogs are considered to be a relatively new phenomenon in the last 20 years.  But are they? In the 1500’s through the 1800’s, Ben Franklin, Samuel Sewell, Alexander Hamilton, Thomas Paine, Adam Smith, and many others published what were called pamphlets – short small booklets with their news, ide...

  We are starting off our review with the Nieman Journalism Lab at Harvard because the title is intriguing:  “What Google+ could do for news.”  It peaked our interest because if it can do it for “news” it will do it for “brand journalism” – one of our specialties. Brand journalism is one of the b...

Realtors are in the content marketing and publishing business already but may not know it. You can learn more about the current e-marketing & PR landscape and how to do it more efficiently by checking out this Marketing and PR 2.1 presentation. Highlights: - The current state of marketing and pub...

  I was recently asked to speak at a trade association conference held at The Breakers in the Town of Palm Beach.  I used real estate as one of the examples but the presentation works for any industry.   It was a great group and it gave me the chance to explain: - The current state of marketing a...

  A great “Brand Journalism” strategy is to create a brand blog to promote your offerings.  You can create one for free using WordPress.com   A recent example is one I just launched for one of my clients in the Town of Palm Beach: The French Wine Merchant.   Maurice Amiel, the owner, decided to p...

Several high price homes have sold recently in the Town of Palm Beach, prices have stabilized, and the overall market is picking up! Newquists sell 300 El Brillo Way for $9.5M McKinney sells Manalapan lot, part of property intended for mega-mansion Manalapan real estate market 'picking up’ It's e...

Wow. Woke up this morning and saw that ActiveRain now has 200,000 members.  Congratulations ActiveRain!  Has "the rain" ever had this many members?  How has it helped you?