Socializing Real Estate!

While Twitter continues to be a constantly-growing phenomenon, there are still a lot of people out there who do not understand its purpose.  They may consider it a waste of time or just feel they have nothing to say.  Whatever the reason may be, they think there is nothing to gain out of it.   Th...

In light of reviewing a survey conducted by BIGresearch and and the Retail Advertising and Marketing Association, I thought it would be a relevant time to discuss the human element of marketing.  Yes, I deliberately said "marketing" instead of "social marketing" in that last sentence, which is th...

Recently, Mike Sachoff wrote about an HR study conducted by Toolbox.com and PJA.  The focus of the study was to determine the role of social media for HR execs.   As one could probably expect (since I am writing about it here), the results were very indicative to the potential of social media. On...

If you are interested in buying a product or service, chances are you do some research before making the purchase. To get a clear insight on a product or service, you probably end up checking reviews, ratings, and testimonials. So, what makes testimonials so special?  Well, there are a few things...

If you are like me, chances are one of the first things you do to start your morning is to sort all your email from all the spam and clutter.  While it's an annoying process, you can't help but think if your emails are being treated by recipients in the same way as those "Miracle Blue Pill", "Dis...

I was looking through some of my notes from the past and came across this nice little gem I thought was worth sharing.  Earlier last year, Ruder Finn conducted a study to determine why people go online.  The results of his study can be seen in the following graph. As you can see, there are quite ...

After a long hiatus, I'm hoping to get back to putting more posts on my blog here to help real estate professionals leverage online and social media marketing. That being said, let'e get into it! Thanks to a recent graph provided by Silicon Alley Insider, we can learn about some interesting insig...

I thought I would make this quick post for those of you who are not familiar with it. If you already didn't know about it, RealeFlix is currently doing a limited promotion where you can publish your video tours with all of their enhancements and optimization features (normally $39.95) for free. K...

I would really like your advice on a few questions that I have been thinking about for some time... In short, I am trying to get a better understanding on actual video tours.  Not traditional virtual tours like slide shows and "video", which purely consists of photo modification (i.e. zooming, pa...

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