Jim Kimmons's (realestateguide) Blog

By
Education & Training - 15067
Tips and commentary on using the Internet and technology tools to manage and market a real estate business.
RECENT BLOG POSTS
First, let's get one thing out right away.  You can get valid and very convincing arguments either way about whether you should be forcing people to register to use your IDX search on your real estate website or not.  Sometimes it's just personal opinion, and at other times there are valid experi...
01/10/2012
First, we should think about what a "great" IDX solution is supposed to accomplish.  Then we can see what features are required to meet our goals.  Please feel free to add any of your own requirements for IDX in your comments, but here's what I expect from IDX on my site and why.   I liked the ho...
12/27/2011
CRM, that's Customer Relationship Management, is a valuable tool that's underutilized by many real estate professionals.  Actually, it's far more than a tool; it's an approach to doing business that builds and improves business.  Let's look at it from a straight nomenclature point of view.   "Cus...
12/12/2011
I still have one of these in my garage!  Not really.  I'm probably guiltier than most real estate professionals in writing off print media for marketing.  I spend the bulk of my time and effort in learning more about Internet marketing and implementing technology to build my real estate business....
12/01/2011
I'm just going to jump right in here.  The previous two posts showed how easy it is to customize portions of a RealtySoft site.  Now I want to show you how to build a very simple form offering a special report for lead capture.  We want those leads!  Only by offering something special and placing...
11/25/2011
One of the arguments I hear a lot in favor of custom website design versus an approach like RealtySoft's, with content already on the site at start-up, is that the content is the same as on every other site that new RealtySoft users set up.  My response is two-part: Work with a custom website des...
11/21/2011
Comments on my previous post about building a new website show that there are probably a whole lot of real estate professionals out there thinking of changing their site provider or just starting a new site.  And, let's short-circuit the comments from web designers by saying right now that one of...
11/17/2011
I am the Real Estate Business Guide writer for the New York Times Real Estate Business website at About.com. Because I've written a lot there about websites and Internet marketing, I get emails every week from frustrated real estate professionals trying to develop a lead generation strategy on th...
11/08/2011
HDR is High Dynamic Range photography.  There are a number of real estate related sites that have mentioned HDR, some criticizing it as over-enhancement of images that mislead the viewer who will see something very different when they actually visit a home.  While there are a great many things yo...
10/27/2011
No, you don't have to be a website analytical geek to enjoy website analytics.  You don't even have to enjoy them, but you should be keeping up with them for your website.  I'll be talking here about Google Analytics, the very comprehensive toolset that reports on the traffic to your website. Wh...
10/18/2011
Rainmaker
48,328

Jim Kimmons

Contact The Author
Tips and commentary on using the Internet and technology tools to manage and market a real estate business.