Liz Froment's (propertycopyco) Blog

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I love to read. My Kindle is filled with at least a hundred books at any given time, covering all sorts of topics.  Whenever I'm online and see one of the many posts out there listing great books, I always make sure to bookmark it for later. So I figured, why not create my own? I've read a ton of...
Have you ever heard of the 80/20 principle? I only came across it about a year ago, but once I started to understand it, wow has it made a big difference for me.There is a lot behind the concept of 80/20 (it's also called the Pareto Principle after the guy who came up with it) but I'll boil it do...
In my last post on here I gave a bunch of hard data from a report released by the National Association of Realtors on buyer and seller trends. In it, one of the biggest takeaways for me was just how many buyers and sellers find their agent through referrals.  My guess is for a lot of agents out t...
How much homework are you really doing in your business? What, homework? We're not in junior high any more! Well, guess what, just because you are a professional in your field and know more about real estate than most people ever will, you can always learn more. I specifically dedicate time each ...
Blogging is hard. No doubt about that. But, when done right it can be a massive boon for your business. Many agents can get huge portions of their business from their online brand, including blog posts, email series and newsletters. The key, however, is to do it right. Follow these tips to make s...
It's official, the blog has become mainstream. So much so if you don't have one you can actually be doing damage to your brand, and let your competition pass you by. Since there is only a finite amount of buyers and sellers out there, why should you give other agents a head start? Your blog is a ...
Social media might seem easy, but it isn't. It's a lot more than just putting up a generic post or tweet and calling it a day. The sad thing is, a lot of people make the same mistakes on social media over and over again. Even big brands. Do you want to identify yourself as a social media newbie r...

Liz Froment

Real Estate Content Creation (Blogs, Emails, Copy)
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