PRC's Marketing Nugget

Every once and a while I get something that is just too good not to share.  This article is used with permission and credited to Dean Del Sesto, CEO and Managing Partner, Strata-Media, Inc. Fact: No major player in the B2B or B2C space makes a marketing move without research and planning. That's ...

  Building Your B2B Group       Imagine a marketing program that would net you 2 closed transactions per person in your database. How about a program that would allow you to average a sale for every $25 you spend in advertising or marketing? Do you want to discover the secret to leveraging your ...

Quantity and Consistency leads to Quality.  It is almost impossable to do anything with enough consistency and repetition that you don't develop some amount of proficiency over the course of a few months.  However, most of us fall guilty of not sticking with something long enough to see it throu...

Attitude is one of the most fundamental keys to success in the real estate world.   It will outperform longer hours, higher IQ's and superior credentials.  It is free and simple to develop and maximize for almost unlimited return in revenue and commissions.  Although it is simple, it is not neces...

"Some people change jobs, mates, and friends, but never think of changing themselves." Sometimes the only common denominator in a series of failures is us.  We as a society tend to point fingers and blame others instead of taking responsibility, the irony is that responsibility is the first step...

Secrets to Successful Branding - The Law of Publicity   If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of "getting their name out there."Most of us are re-trea...

Blogging for Business       One of the current paradoxes in real estate is that over 80% of our clients start their journey on-line. Yet, as an industry very little of our business can be attributed to our web presence. In fact, truth be known, most of us have no idea who visits our site and why...

  "Do you have integrity?" I was asked this at conference a few years ago. As I looked around the room, 99% of the people in attendance had their hands raised. The speaker then asked if you had ever made a commitment to yourself - to eat better, be organized or get to the gym. Then he asked if we...

  There are two main reasons why some of our greatest agents aren't achieving the completely realistic benchmark of 50% for referrals from their active clients.  First, Most of us assume that our clients know what to do and understand our love for referrals.  What we forget is that our clients ar...

  Secrets to Successful Branding - The Law of Contraction   If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of "getting their name out there." Most of us are re-...