John Stepleton's (pmgurujohn) Blog

This week Google announced they will be "retiring" the Real Estate category with Google Maps.  This likely means a big change in how properties will be marketed online.  For more on what exactly this will means to the real estate industry visit the Property Marketing Gurus Blog.

Have a cheap apartment, and need a cheap makeover? Here are some tips and hints on how to get a shabby chic apartment on a tight budget. Use your own creative instincts and a little elbow grease to turn your cheap apartment into a cottage of inspiration. Shabby chic designs is simple in concept ...

Key performance indicators (KPI’s) are metrics organizations use to track and evaluate how well they are at making progress towards their long-term goals.   What metrics does your property use evaluate progress towards your apartment marketing goals? Do you wish there was a better, more efficien...

Do you have a hard time keeping up on the latest tools to get the most from your property marketing?  Here are four great tools that will take your marketing to the next level.  Read more here -->Smart Property Marketing Tools These are just a few apartment marketing tools that will help you get ...

It's harder than ever to keep up with today's latest apartment marketing tools and technologies.  So, here are a 4 low cost / high impact tools you might want to use.  Property Marketing Tips We hope these tools make your marketing a little better and your life easier.  Redifning property marketi...

If you own a pet, deciding where to live can be one of the most important decisions you make. More than 60% of US households have a four-legged loved one, and finding the best pet friendly apartment can mean the difference between dread and peace of mind. Here are ten questions to ask when lookin...

An important part of any smart property marketing strategy should include the use of Google analytics on your website. Now, it doesn’t matter what type of website you have for your property (your own custom website or a third party hosted site), you can embed code on the site that will give you ...