Emma Swier's Blog

It seems that everything is going digital, at least if you live within civilization, which I’m sure you do, considering that you are reading this. Even sales have been going strong online. People are willing to give up the chance to touch the fabric, fit the shoes, and smell the scent in real lif...

You probably did a double-take when you saw the title of this article. Yes, door knocking still exists (and works!) in the 21st century. It causes anxiety in some people, both the prospective client and the real estate agent. Nevertheless, it is one of the most persistent and personal real estate...

While houses are part of a human’s basic needs, they can still be difficult to sell. After all, they typically cost a lot. So, buyers need to pause and think about it and even consult their family members before committing. On the other hand, agents need to compete with several others like them f...

As we know, marketing is key for any business, but especially important for your real estate business. Marketing campaigns can accomplish many goals, such as generating leads or growing brand awareness.Like any of the big social media platforms, Facebook offers a plethora of options for marketing...

Trying to buy a home is stressful enough, but the Covid-19 pandemic that has swept across the world has added even more uncertainty to the process. Thankfully, there are some things you can do to make the process go a little more smoothly.Here are five tips on how to buy a home in 2021. 1. Make S...

Data is the largest commodity in the entire world — here’s why you should be using it in real estate: Data is used by businesses and organizations all over the world to gain customer insight and make smarter decisions.  The smart use of data is behind the success of top performers in the real est...

If you are a real estate agent, we know you are always looking for the new and best lead generation strategies. Whether it's signing up with a lead gen company or buying a list of leads, you are looking for that golden ticket to bring you more business.What if I told you, one of the best lead gen...

As a real estate agent, leads are the best and the easiest way for us to keep business growing. The best way to look for new clients, after all, is to start with people who are already in the market looking to buy or sell a property.   Start With People You Know It all begins with what we call th...

Generating leads can be a daunting task. The idea is getting the lead to engage, nurturing them through the sales funnel, and then finally closing them. However, this is easier said than done. And if you do not have an effective strategy in place, you may find yourself out of time and money, with...

Calling expired leads and expired listings is a popular prospecting method for sourcing real estate leads. Agents have prospected expired listings for decades, it is a highly competitive field. The secret high-performing agents know that sets them above the crowd is using the right expired script...