Jim Griffin's Blog

  Nashville (AKA HouseLens' home market) is having kind of a moment. In the last couple of years, we've garnered multiple mentions in the New York Times, along with profiles in Lucky, W, and Rolling Stone magazines, to name just a few.   So Nashville seems like a great city to kick off a regular ...

  Several weeks ago, I posted HouseLens' tips for staging a home for a video shoot. These are tips that are applicable to pretty much any situation, but there are certain kinds of homes that come with their own unique staging challenges.   Small homes are one of these types. According to the U.S....

  I mentioned back in June that, in addition to offering full-motion walk-through house tours, HouseLens offers other professional video options to help grow your real estate business.   These options include videos that might involve your on-screen participation: professional bios, commercials, ...

  This is the fifth and final post in a series on using social media to grow your real estate business.   Over the last couple of weeks, I've been posting about social media: what it is and how it can help you grow your business. Now that we've looked at the big three social media platforms—Linke...

This is the fourth post in a series on using social media to grow your real estate business. Of the social media we've covered so far, Twitter is probably the least familiar to you. But don't worry—that's about to change. Twitter is what's called a “microblogging” site. Users can post short messa...

This is the third post in a series on using social media to grow your real estate business. Facebook. It's the grandaddy of social media platforms. It's not the oldest, but by this point it's certainly the best known. Which means that, if you want to use social media to market your business, it's...

  This is the second post in a series on using social media to grow your real estate business. Today, we'll look at how you can use LinkedIn to build your business. LinkedIn is the primary social media site for professional networking. It's an excellent place to share your professional achievemen...

  You know by now that you can use HouseLens videos, posted to your branded website, to market your listings. But did you know that there are many other ways to market your listings (and your business) online?   Take social media, for example. While most people use it for personal purposes, it ca...

Here at HouseLens, agents often ask us, “What should I do to get my listing ready for the shoot?” The tips we give them are useful for any agent in a similar situation—whether you're shooting the photos or video yourself, or you've hired a company like HouseLens to do the work for you. So if you ...

Every story has a beginning, and I thought it would be fun this week to share the HouseLens beginning with you.                                              Our company's founder and CEO is Andrew Crefeld (the friendly-lookin' guy above), who lives in the Nashville area with his wife and three yo...