Jim Griffin's Blog

Video marketing: it's not just for real estate agents! Allied professionals - such as home inspectors, loan officers, and contractors - can benefit from it, too. So, starting today, I'll occasionally be sharing tips for attracting and retaining customers if you work in one of these allied fields....

  Early each month, I profile a HouseLens market as part of my Market Closeup series. I think of these posts as a fun chance to show you what's great about the cities where we do business. Click here for a list of the other posts in this series.   Think Washington, D.C., and you probably think po...

  This has been a very busy month for HouseLens – we're starting the year going full throttle! Here are a couple of updates you might be interested in.   We've grown our sales staff to help meet the demand in our new markets, Charlotte and Tampa, and we're looking to launch several more markets i...

  While video marketing for real estate listings is a relatively new thing, it's already making a major impact. Our clients – agents who hire us to create walk-through video house tours of their listings – are telling us that video gives them a major competitive edge. They talk about listings sel...

  Each month, I profile a HouseLens market as part of my Market Closeup series. I think of these posts as a fun chance to show you what's great about the cities where we do business. Click here for a list of the other posts in this series.   The last three months, I've been profiling our newest m...

  A few weeks ago, I posted a HouseLens year-in-review that mentioned the Nashville-based charity Sophia's Heart. With the new year ahead of us, I thought this might be a great opportunity to highlight the work they do. I'm sure many of you do some kind of community service, either by giving fina...

  The new year is here, which means it's time for – you guessed it – new year's resolutions!   Did you know that this practice dates back thousands of years? Ancient cultures often held oath-taking ceremonies (pledges of loyalty to rulers or promises to fulfill certain duties) as part of traditio...

  In many ways, the winter holidays—Christmas, Chanukkah, Kwanzaa, and others—are about traditions. We celebrate with traditions that people have followed for centuries, but we also create traditions of our own that pass down within our families.   Our staff all celebrate Christmas, and some of t...

It's about that time: the end of the year is approaching, and we're all looking back over 2013 to make one last assessment before we move forward. As I think back over HouseLens' 2013, I am deeply thankful for the amazing growth and success we've experienced. Much of it is because of folks like y...

  The official first day of winter is just a week and a half away – but with the weather most of the country has been having, winter is really already here! This tends to be a slow season for our industry, but there are still listings to be had. After all, not everyone can wait until summer to mo...