RECENT BLOG POSTS
I market my services directly to homeowners whenever I can, but I often have to go through their Realtors to get the necessary contact info. This requires something of a 'pre-sell' to the agent before I even get to the homeowner/decision-maker. Ian is right. Selling to other sales professional...
10/03/2009
Thomas did an awesome job yesterday explaining why our managed staging sets us apart. Take a few minutes to listen in!Yesterday I had the wonderful opportunity to be a guest on Alice T Chan's Home Staging radio show. Alice is a west coast staging expert who works with tons of Realtors and home s...
10/02/2009
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Carla and Jonathan Cheifetz recently opened a Showhomes franchise in Princeton, NJ after both lost their jobs and became frustrated with the lackluster job market. Jonathan, a former Wall Street executive and Carla, previously the director of a non-profit, both lost their jobs during the economic...
09/29/2009
Great story on using lived in home stagers from South Florida: When attorney Alan Shuminer started looking for a house to rent, he came across a listing that he thought was a typo: $2,800 per month for a five-bedroom, 5,000-square-foot home with a pool in High Pines, a high-end area near South ...
09/24/2009
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Kristina provides excellent advice for sellers. I sometimes run into the same frustrations as a stager. Sometimes Realtors bring me in and convince their sellers to spend the extra money for staging (which I am always grateful for) but then they do nothing else to market the home during that ti...
08/15/2009
Great article on Showhomes using people as props to help sell vacant homes from FOX news in MN: Strategy producing home sales despite sluggish market A national home staging company is having success in today`s tough real estate market using people as props to help stage and sell large vacant hom...
08/04/2009
Beth is my hero!Beth George, owner of Showhomes LA and Orange County in CA sent me these photos of a home she just staged and helped sell with a live-in Home Manager. This beautiful, villa style home was listed at $2.7 million and had been on the market for 465 days before the owner hired Showhom...
06/30/2009
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Way to go Jonthan and Carla!What's New in Princeton & Central New Jersey? Reprinted from the June 10, 2009, issue of U.S. 1 Newspaper Princeton Showhomes Glamourizes Real Estate Staging is all the rage in real estate. The theory, mentioned frequently on HGTV television programs, is that home buye...
06/23/2009
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I just spoke with a Realtor friend of mine who has a half-million dollar listing. The homeowner is about to vacate, but was on the fence about whether to use a home manager or lease the home through a traditional property management company. The agent was already leaning towards using a home man...
06/17/2009
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Home sold after only 3 showings with Showhomes staging! Andy Wilson and Teresa Cwick of Showhomes Houston emailed me this great success story today. This home in northern Houston had been on the market for some time and was vacant. The homeowner hired Showhomes to fully stage and manage the...
04/14/2009