RECENT BLOG POSTS
In your business, how many times have you faced obstacles or circumstances where you find yourself wanting to give up? How many times have you wanted to try something that could potentially bring in more revenue but seemed too risky or scary? We’re guessing that a few things have come to mind. We...
11/19/2019
“92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.” — Paul M. Rand, VP Communications @ University of Chicago Most Real Estate Agents complete nine out of every ten deal...
11/19/2019
In real estate, administrative work is necessary, but not dollar-productive. It’s friction in your sales process — an anchor around your neck keeping you from reaching higher production volumes. It’s also a distraction that threatens to cloud your focus and take your production numbers off track....
11/19/2019
Sales is not marketing. Back in college they had us memorize a definition of it long enough to give you a headache, so I’ll break it down simply for you here: marketing is mass-media, and sales is 1-to-1. Pretty simple, huh?As a real estate agent, you’re responsible for doing at least part of you...
11/19/2019
We’ve talked about speed to lead and the best times to call your leads. How about follow-ups though? What is your nurture strategy for the leads in your database? The Lead Management Study shows that sales reps should call at least six times before throwing in the towel. Surprisingly, over 30% of...
11/14/2019
Think “Big Data” is something only propeller-heads at Google can make money with? Think again! Leveraging the power of modern computing and analytics is a trend that’s catching on in real estate, because it lets you focus on the best prospects & leverage your time and skills where they’re most li...
11/14/2019
Growing your referral business isn’t always a comfortable or easy process. While you can play the build-it-and-they-will-come game, we all know that getting referral business requires active planning and execution.85 percent of small businesses say word-of-mouth referrals are the number one way t...
11/14/2019
There’s a lot of debate on whether Facebook ads are worth spending money on or not. Some business owners will swear by it and others will say they are an unnecessary expense that you do not need. The truth is that when used wisely, Facebook ads can bring in a lot of great leads that generate busi...
11/14/2019
Marketing to a geographic farm area is more than just selling a property or two, it is establishing your reputation, building strong local relationships and taking other steps to ensure that you are go-to real estate agent. It all starts with your marketing strategy, you have to shape and adjust ...
11/14/2019
Your listing presentation is the single most important part of acquiring new listing clients, and for many agents it’s also the single largest hurdle they have to overcome when engaging with sellers. Most Real Estate Agents can attest to the frustration losing a listing presentation can bring, es...
11/14/2019
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