Michael's Blog

Services for Real Estate Pros - VIO Media Group/ HItxt.com



If you are not familiar with Local.com, they are localized online search tool specializing in helping people find large and small businesses within their local area.  Unlike other local search tools out there Local.com contains rich review content submitted by actual customers as well as free li...
Too many marketers live in silos.  Their strategy too often fails to address all the ways they could be reaching their target audience.  In many cases if they are reaching their audience through the right channels the message is not consistent or integrated properly. When  I build a digital mark...
Search engines may not be mythical creatures bred for their skills in magic, but they are constantly engulfed by marketing myth.  That is simply because the rules change almost daily.  The rules you knew from late 2007 have changed and will likely change again before the year is out. The points ...
Adopting new marketing techniques is essential for agents to keep up with an evolving buyers market, and one of the hottest technologies today is mobile marketing.  Now don’t jump to conclusions on mobile marketing and SMS, it’s NOT just for teenagers.  Right behind teenage users, SMS is most hea...
In April of this year Zillow launched their mortgage service called “Zillow Mortgage Marketplace.” The marketplace enables consumers to create a request for a purchase mortgage, home equity loan, or refinance loan. However, unlike other home loan aggregators, Zillow enables the potential borrowe...

Michael Ouellette

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I've been working with digital media for 13 years and the founder of VIO Media Group. I love to discuss and share thoughts on mobile and online media and specifically their impact on major markets such as Real Estate. I'll do my best to post useful information on how to better use technology in your favor.