Back Bay Boston Real Estate Blog

After reading a recent blog about why people leave a website within 3 to 5 seconds I was inspired to talk about conversion rates.I see it as two-fold:Getting visitors to your website (SEO/SEM) and then compelling them to take a certain action (call, email, register)Once registered (the most commo...

There seems to be a lot of confusion about what is, and what is meant by a virtual office website (VOW) and an internet data exchange (IDX) for real estate websites - so I thought I might shed some light on the subject.An IDX is the actual MLS data exchange so you can display listings on or throu...

The single biggest advantage of an IP PBX is for businesses with multiple locations. With VoIP, any and all offices on a LAN or WAN can get the benefits of having a common office phone system, including extension dialing, seamless call transfers, and other features. In addition to making it easie...

#4 of over 33 million search results in 8 months - WOW! You see and hear a lot of sales pitches every day about search engine optimization (SEO), and "we'll get you on the first page of Google" type phone calls - how many sales calls like that have you received?  My advice, get a solid web-consul...

 An often misunderstood and underestimated aspect of purchasing a home is title insurance. While the concept is simple, many home buyers don't understand what title insurance is, why they need it and what they should expect to pay. What is title insurance?Title insurance is an insurance policy th...