The 2012 agent must have a good Internet source in order to compete. They just don't drive into town anymore. Some agents say they've tried multiple sources and have never been successful. But upon further examination, you find they did not call them but once or twice. To be effective, you must speak to a prospect. You must bring some humanity to the relationship. Find out what they need, and work to that end. Every lead is worth 5 minutes. Start buy identifying with them, commiserate if you must, but make a friend. Prove you can be useful. The first contact is all about establishing trust. Once trust is established, your emails will be worth reading. With relocations, you can send them a map and a business card if you are having difficulty reaching them. Ultimately, if you can be trusted there is no one else they want to handle their home purchase.
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