Marketing Maestro's Education Marketing Blog

Since it is back to school season and education/local school rankings are part of the evaluation process people with families consider when they buy a house I thought I would share 5 college admissions tips (I know college is not usually part of the home buying experience) you could share with yo...

A week ago, I wrote about a success we had connecting with a potential client on LinkedIn.  We followed up to make sure this person had a great experience. Yesterday, she emailed me to thank me for my help and to share the news that she is now formally a client.  Here is part of her note:"...I am...

Mike Siegel does a talk radio show in the Seattle area on radio stations KITZ and KGTK (sorry I don't have the exact 'number on the dial'). It is also available on www.kitz1400.com in case anyone wants to hear it streaming. Mike and I have been talking on and off for a few months about how he can...

Last week was great!  There were 5 highlights that made my week!  Each is related to social media and search marketing (SEO).  It felt as if a lot of hard work was really starting to pay off. Let's start with the #1 highlight of my week: 1 - Google Search Friday I get a call from a woman who ment...

What does the price of gas have in common with the price of postage stamps? Not much, but when the price of gas goes up $.01 it costs the post office around one million dollars. What does this mean for direct marketers?  Well, since we can't control the price of gas we need to prepare ourselves f...

The house behind mine was torn down and is in the process of being rebuilt.  Forget the extra large house being put up that doesn't concern me at all but the owners yesterday cut down about 50 feet worth of trees (the property is 210 deep) which were each 50 ft+ tall. Call me what you will but th...

Melissa Campanelli, Editor-in-Chief of eM+C Magazine recently interviewed me about Trump University's secret to online success.  We covered a number of interesting topics including multivariate testing, behavior targeting and social media. You can read the interview online. If you are marketing y...

Every sales person I know wants more leads. Unfortunately, the number of leads is only half of the equation.  The number to focus on is your conversion rate.  Of course, the quality of the leads is important and sales teams often use poor quality as an excuse to explain for their lack of sales.  ...

How many people have a say in your marketing plans? Your creative? Your strategy? For a great example of how a simple idea can get messed up by having too many people providing creative direction without clear goals and objectives take a few minutes and watch this video. Everyone can be a marketi...

At Trump University we have done our share of book marketing but today a book ad caught my eye.  Felix Dennis (founder of Maxim magazine) has a new book out titled How To Get Rich.  The title just comes right out and says what the book is all about.  The ad’s headline is You’ll Never Get Rich Wor...