Mark Boyd's (markboyd) Blog

3 and a half years ago I taught that if you strip away all the hype and technological jargon, technology is simply bringing business back (ironically?) to the humanity of what business is supposed to be in the first place...people helping people. I still teach that to this day, because with each...

Happy New Year, Everyone:) I will be hosting my first free social media marketing webinar this Friday the 21st, simply titled "The Truth About Social Media Marketing."   It begins at 11am Eastern time and will last about an hour, the last half of which will be Q&A.  Please join me! If social medi...

If we step to the edge of the chasm that has developed between consumer and real estate professional (really, in all sales realms) over the last few years, we would undoubtedly see a big "F-U-D" at the bottom of said chasm. Yes, in addition to the sub-prime fiasco and its aftermath, real estate ...

Customer service is the most thankless work around.  Whenever something is wrong, you're ALWAYS notified...sometimes not very nicely.  Whenever things are right, "Thank you's" are more rare because if things are right then that's how it is supposed to be.  It's your personality and how you treat ...

Some years back - mid 80's, I think - Aerosmith had a song called "Let the Music Do the Talking." Originally recorded by The Joe Perry Project, in case you're a music trivia loon like me. Anyway, the point of the song is to ignore hype and let the music speak for itself. The same sentiment can b...

Okay, I just KNOW you’ve heard of Formula 409, the spray cleaner that has seemingly been around forever (mid-1960′s to be exact).   There’s a valuable lesson in trial and error to be learned from Formula 409 that we can all carry into the new year with regard to our respective marketing efforts....

With all of the social media forums available to us, it's terribly easy to get overwhelmed and feel trapped in a maze of (virtually) your own creation. Last week I touched on the importance of connecting your social media so they work together in harmony. The other part of using social media prop...

                        Many real estate pros that I talk to in the course of a week are reluctant social media users.  This reluctance winds up as a self-fulfilling prophecy:  By not putting proper effort into social media, results are poor or nonexistent, which reinforces the belief that social...

I've been harping on this one with my clients for well over a year now (albeit without any solid proof) and now it has been confirmed. Many of the most popular Facebook games and apps are sharing your personal data with marketers and internet-tracking services. I've encouraged my clients to avoi...

As if on cue, two weeks after my original post on marketing spam I received a solicitation and engaged in a dialogue which exposes a very common sales tactic that is causing much frustration, disappointment and wasted money on internet "marketing." This is a bit of a long post, so I've included a...