Real Estate Relish

  Even though I speak at large venues almost every week, my ugly little secret is that I am basically a shy person.   When I was a little girl, I would actually hide behind my Mom's skirt and would be very nervous when someone asked me a question or tried to open up a conversation with me. My par...

  Dear Realtor Friends,    Please don't waste money on advertising, unless it can actually be read.     Try some of these ideas I mention in my videoblog, plus:    1. If there is room in the ad, include a floor plan.    2. Be as clear as possible. First time buyers often don't know about our abbr...

My parents moved from New York to Miami when he retired. My Mom didn't want to leave Greenwich Village as she was an artist and loved puttering around in the studios and working on her sculptures.   When I got divorced and was a single parent, my Dad told me to give up my marketing job and "add y...

  The whole idea of advertising is to begin a relationship with your prospect. So, maybe you might want to test a new kind of an advertisement.Maybe try the most effective direct response format ever:        10 Reasons why homeowners should list their homes with you. Then list ten benefits of wor...

You already know how to make friends. You've been doing it since were a little kid. We do it at my agency for companies to thousands of people, and it is the same thing we did in kindergarten. First, you give your new friend a gift. Sometimes it is an invitation. I remember my friend Mary Elizab...

When I moved down here to Florida from New York City, I was inundated with real estate mailings. In fact, I went to GOOGLE to see if there was more real estate for sale in South Florida than anywhere else in the U.S.A. I found out that wasn't the case. Yet, my mailbox was so full of direct mail p...

When my cousin's wife, Fran called to tell me that she was giving her hubby a surprise party, my response was "yes, I'll be there". So last week, my friend and I flew from Hollywood, Florida to Philadelphia, my home town. Well, I was born there, and lived on Old York Road, my grandparents were th...