The Marketing Detective

We all want success. I can't recall ever hearing a person tell me that wanted failure. Even just saying that sounds ridiculous doesn't it? Todays teleconference was recorded, and we even opened up for a little Q & A towards the end. This is the final major post (Audio or video) prior to our natio...

Good afternoon,I must say that I just had one of the weirdest mental images of my life. As I was waiting for the latest FSBO video to upload, I was browsing through a book of "strange but true" facts... Did you know that sunglasses date back to the 15th century? They were worn in China by judges ...

To add a little variety to the FSBO Marketing series, I prepared the latest session as an audio postcard. This is from our last teleconference. We cover:- How to get the attention of FSBO's- How to stand out from your competition- How to use a "down market" to your advantageOur next teleconferenc...

So I was having a conversation with another trainer last week about 2 great book I just read. (For the second time) "Triggers" by Joe Sugarman, and "The Well Fed Writer: Back for Seconds", by Peter Bowerman. The 2nd book was a shocker for me, as it was meant primarily for author's and/or individu...

The FSBO video you've been waiting for is here! Before I give you the link, here's a list of the training video's now active on the blog:- The FSBO Secret- What You SHould Know about FSBO Marketing- How I Earned 100k with FSBO'sToday: - What the FSBO Lead Portal Can Do For You You don't want to m...

As promised, we just uploaded the latest FSBO Marketing training video: How I Earned 100k Per Year with FSBO's. This is a step by step video that covers a lot of strategy, and a lot of territory. I fell flat on my face many times when I was first getting started, but eventually I realized that I ...

First off I would like to thank all of you for the kind comments regarding the new FSBO video training series. You'll be happy to hear that video #2 has been released and is available for your viewing at www.fsboleadportal.com/blog. About 14 - 15 minutes into the video, we cover some great inform...

Good morning. About 2 - 3 weeks ago I recommended that you keep your eyes open for some great announcements, training, and resources related to FSBO marketing. Well that day has come! Our first video in a series that will be rapidly deployed is now available: What You Should Know about FSBO Marke...

Short but critical post today.I hope you're having a profitable week. The latest whirlwind of rate cuts and announcements has certainly kept this industry interesting to say the least! With so much activity taking place around you, it can be easy to forget just what it takes to be successful.Ther...

 In a difficult market, the smart loan officer (And reale state agent) will take a step back to review his/her options. No matter how difficult things become, the fact remains that millions of loans close each and every year. You have two options available:1 - Improve your conversion ratio and ma...