The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
Wishing Everyone a Wonderful Thanksgiving Weekend. So much to be thankful for. Cheers! Ron & Alexandra Seigel 
11/23/2023
HEALTH & WELLNESSTHE QUINTESSENTIAL LUXURY"As serial entrepreneurs, inventors and authors, we were very fortunate to emerge as the leading brand strategists in luxury real estate soon after founding Napa Consultants, International in 2002. We reached the pinnacle in this field as advisors to anot...
12/05/2022
As a luxury real estate marketing professional it is not uncommon to go through periods of time when inventory is scarce. However, there are alway ways to generate revenue during these times. Many of your client own multiple homes around the country and around the world. If you have been diligent...
11/09/2022
EXERCISE TO RE-INVIGORATEHi All,  we decided to extend our "sabbatical" to mid-November. All is well here. We sincerely recommend this idea of "resetting" mind, body and spirit, which is also a form of reinventing yourself. We feel so fortunate to have a "Gym Next Door",  just 2 minutes from our ...
09/29/2022
To all of our friends at Active Rain:Hoping all of you are doing well!Just wanted to let you know that we have been taking time out from Active Rain to tend to some health issues and simply "reset", in body, mind, and sprit. We will be back in September to present a major project, now in the work...
07/13/2022
The Summer Solstice Parade began in 1974 and has evolved to be the biggest event in Santa Barbara County, often drawing crowds of over 100,000 spectators from all over the world.    It is comprised of very creative and original floats, giant puppets, fantastic costumes and masks of more than 1,00...
06/10/2022
If you are in love with your marketplace it makes it so much easier to sell homes there because  buyer decisions are often based on emotions. Many listing decisions are based on how well you project your love of your marketplace even if you are not crazy about the home you are listing. It is all ...
06/02/2022
As a real estate marketing professional it is easy to get bogged down with the day-to-day activities of“transaction engineering” and neglect the life-blood of your business: promotion and marketing.  Sometimes you need to step back from your practice to regain your “orbital marketing prospective”...
05/26/2022
We were inspired by a comment on one of our recent blog posts by fellow Active Rain member, Will Hamm, to return to our coverage of the Santa Barbara Farmer's Market. And, we are delighted to report that the market is back in full swing.Here in downtown "SB" we often have what is known as "May Gr...
05/17/2022
Many real estate  professionals "hide" in their company offices (or home offices).  They often keep themselves distracted, busy doing low priority action items that could be delegated, instead of getting out to meet more people who could become clients or referral source.  When they do get out in...
05/10/2022
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.