The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2020 

If you follow our posts, you no doubt have seen that we refer to our lifestyle as a Goldilocks existence.  It is just right for us in every conceivable way.  We live in one of the smallest villages in the county.  Carpinteria (population 14-16,000) is known for its blooming flower business, marij...
03/31/2020
In answering a question as to whether or not to discontinue marketing for the time being in the face of collective global adversity, we said yes, continue marketing.   However, this is the time to review, reassess and rethink your marketing.  You cannot continue what you have been doing.  We have...
03/31/2020
We all have experienced some form of fear this past month in some form or another, and even before.  Fear is a form of stresss.. It has been proven that stress has a negative effect on our physical bodies,  as well as our outlook on the present and the future. Last evening, Ron spotted a new 14 m...
03/30/2020
A week ago, we took a walk through the Carpinteria Bluffs.  We wanted to check on the seals rookery (nursery).  From December through May new pups will be born.  As of the week of our visit 46 pups were born starting in late December 2019.   In talking to the Fish & Game Wildlife guy on site, we ...
03/29/2020
 Yesterday, as we were leaving the Santa Barbara Farmers Market, we looked up and marveled at the blueness of the sky.  This morning the blue skies are back, the winds have morphed into soft breezes, and we intend to take a long walk after our mastermind call!  Wishing you the joy of blue skies! ...
03/29/2020
Unlike our usual early morning pace, we left much later for the Santa Barbara Farmers Market.  Pictured above is a view of the Farmers Market as we waited for the light to turn green. Nature's bounty this morning brought smiles to many faces, and it was manifesting in many ways from fruits to veg...
03/28/2020
Recently, we took a long walk at the Carpinteria Bluffs.  Pictured above is a favorite Eucalyptus tree.  This one grows horizontally after having been felled down by winds and rain storms.  It is for us a testament of Nature's survival skills. Our main purpose was to visit the Seal Rookery from t...
03/27/2020
We are experiencing sundowner winds these last 3 days.  These winds usually kick up in the afternoon.  There are whitecaps on the ocean surface and as the sand blows, it is capable of sandblasting any uncovered parts on one's body. A sundowner is a northerly offshore wind in Santa Barbara, Califo...
03/26/2020
 It was a joy to take a stroll around the Carpinteria Salt Marsh Reserves yesterday afternoon.  We walked the path all the way to the beach, and then back.   Life is teaming in the marshes with various species of ducks.  Egrets are congregating around the various estuaries busy building their nes...
03/25/2020
For the past four years we have been working on the branding and marketing of this $100 million dollar project.  We are pleased to share with you the scope of our work in this three minute video. This is a wonderful project to be involved in, and we are delighted that this project will be ready f...
03/25/2020
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.