The City of Santa Barbara is known as the American Riviera ®. Given that the Cannes Film Festival takes place on the French Riviera, it is fitting to have a festival here. The Festival began on January 30th and ends on February 9th, 2014. With the close proximity to Los Angeles, it is an ideal
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01/31/2014
In luxury real estate branding or any other branch of real estate, when the right brand is found everyone knows it. It is and AHA moment! In order to achieve that, a brand identity and strategy is developed based on knowing the client or company's core values, personality and preferences. Th
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01/30/2014
In yesterday's post, we emphasized that a brand is not just design, or a logo. A brand is developed based on a fundamental strategy that if consistently applied, will bring top of mind status. We wanted to illustrate this with an example that would clarify it even further. The photo above was t
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01/29/2014
We are always amused when an individual or company peruses our portfolio of luxury real estate branding and website design asks us: "Which one of these designs are your favorites?" Invariably our answer is all of them, because our goal is to represent the individual or company, as well as their
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01/28/2014
This post is Part 3 on the subject of FAQ's, how to break into Luxury Real Estate. The subject is MONEY. Be prepared to invest your marketing dollars wisely. Don't be cheap. It is OK to be wise, which is different than being cheap. To a luxury buyer or seller, cheap is a REPELLENT. Many thin
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01/27/2014
Yesterday afternoon as we meandered on Sandyland Beach in Carpinteria, we spotted this 6 foot kelp bulp. The bulb itself was larger than a softball. If you look at the lower left corner of the shot you can see what a regular sized bulb looks like (about 2-3 inches). These bulbs are the floater
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01/26/2014
Once again, our Santa Barbara Saturday Farmers Market had something new to delight us. We just learned about Conehead cabbage, an heirloom cabbage from Fidler, Germany. According to my research, conehead cabbage is easy to shred, easy to grow in large quantities in small gardens (because of it
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01/25/2014
We were up very early this morning, finished a lot of projects by lunch time. and decided to go out for lunch at one of the best Thai Restaurants, Your Place, in Santa Barbara. Located in a small home on Milpas, a semi industrial street, next to a nursery, they serve authentic Thai food. Their
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01/24/2014
This is part 2 of the first post on the subject of FAQ's, how to break into Luxury Real Estate. The first rule of any venture, is KNOW YOUR MARKET. Pick a luxury real estate market, that you would like to become known in as the go to person. Study the demographics, and the psycho graphics. De
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01/24/2014
We get several inquiries a month asking us, how do I break into to the Luxury Real Estate Market? Here is one of our answers: If your only intention is to make more money, because of the higher prices on homes, forget it! You have to be passionate about this unique section of real estate, if yo
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01/23/2014
