Luke Acree's Blog

I teach everyone on my sales floor to “assume the close,” meaning they should go into every pitch already convinced they are going to land the client. Reality dictates that there is still a long way to go. Objections will arise, and more than likely the sale won’t happen, because sales is a losin...

Community involvement is extremely important for all industries. However, for an industry that’s as client centric as real estate, getting your face out and about provides you with various opportunities. From helping others, to improving your image, to making connections within the community, get...

ReminderMedia does marketing differently.Sales is all about relationships, yet most marketing is just a smash-and-grab attempt to get a person’s attention. It doesn’t actually build rapport. This contradiction inspired the creation of ReminderMedia’s flagship product, American Lifestyle magazine....