If you're tired of nondescript Bit.ly URLs for your Craigslist, Twitter, and email links, I have a new real estate URL shortener for you to test out. If you're like me, you take a look at the URLs in a Craigslist ad or Twitter post before clicking on them. It's a trust issue, because we've all ha
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03/03/2010
I had a question today from a client about parking domains vs. redirecting them. This questions comes up a lot, since there are articles out there that get it completely backwards. If you have multiple domains, should you park them, or redirect them to your main site? What about creating "micro
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11/01/2007
One of the cool things that a top ranking website does for a real estate agent is bring traffic and eyeballs. But traffic is not the only thing it brings. It also brings credibility and can close a listing deal for a client who's never even been to your website.Wait a minute, you say...how can a
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10/04/2007
I had a good conversation today with a client about the different marketing decisions I would make if I were targeting type-in traffic vs. search engine traffic. A light bulb went off in his head as he started to realize he'd been forfeiting a lot of traffic to competitors by focusing too much on
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08/28/2007
Want to lose business to your competitor? Then wait a day to respond when fresh leads contact you from your website. We live in an era of instant gratification. Most Internet visitors want their e-mails, voicemails, and website inquiries answered yesterday. When they don't get that fast response
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03/26/2007
One thing every Active Rain member should do immediately is go through the steps to list your business on Google Local. Don't know what Google Local is?It's basically their mapping portal, but it's really much more than that. I'll explain why.Google has been including Google Local results at the
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11/19/2006
Getting quoted by the press is one of the most under-recognized but powerful sources of free advertising. When successful, it is actually more like an endorsement than an advertisement, and such "passive endorsements" are far more effective than paid display ads in newspapers or magazines. It de
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11/10/2006
