Kirk Rau's (kirkrau) Blog

It's a good thing that our income is NOT based on home value appreciation! Huh? Why in the world would agents say it's a "good market" when home prices are going up and a "down market" or bad market when home values are on the slide? We get paid for closed sales. Period. Once a person gets their ...

Have you ever heard of Admiral Stockdale? Unless you were formerly a university professor of American History the answer is probably NO. That's ok. Today is YOUR lucky day and I am going to tell you why. IF you understand the message of The Stockdale Paradox and how it applies to your business to...

That is 336 transaction sides closed in February in a county with something like 750 REALTORS in our county. That is a LOT of house payments that are not being made. These are not the days of business as usual. For some thoughts about the characteristics of the agents that are thriving is this ma...

For the sake of clarity: They won't actually pay you. You will, if you choose, profit more from your experience with them than you would have, had you actually taken the listing.How do I do that sensei? This is where the sharp agents say "DUH!". Do this...Call the seller or drop by and ASK THEM w...

This is NOT a trend report! If you save this report every week and graph the data, then you would have a trend report. Here are a few of my observations this week. There are significantly less new pendings this week. 61% of all new pendings were under $250K. That does not leave much activity over...

YOU ARE GETTING PAID (earning) WHAT YOU ARE WORTH! Everybody is. Yep. Cry about it. Or change it. That law is MORE reliable than gravity. Keep reading.Your earnings reflect ONE of two things 1) the value of the services that you bring to the market place or 2) what your boss decides to pay you fo...

I have no idea why they have left this session open to the public. But they did. And here it is for you.https://secure.kw.com/kwu/content/kwc_M501.jspThis Keller Connect Session is broken up into four videos. Here is the summary for each segment.Learn why mindset is the most important step in pri...

This is kind of a post log to a recent blog post...How to win big in real estate...right now!I feel like I didn't answer a question that I posed. And I wouldn't want to leave you wondering. How much did those pretty business cards cost you? $59? $99? Maybe $129? That may be what you paid the prin...

BURN YOUR BUSINESS CARDS!"But Kirk, my cards are so pretty, and people like them, and I have to "get my name out there", and how nobody is going to be able to call me to sell their house if they don't have my card! Right?"Kirk's Lead Generation Theorem #1 When given the choice, people choose to d...

What are you telling your potential sellers? Do you sound convincing? Do YOU believe what you are saying? Are you telling them what they want to hear? Or are you telling them the TRUTH? When you tell them about a "marketing plan" does it look like every other agent in your office? Like every othe...