Kevin Hawkins's (kevinhawkins) Blog

  FEBRUARY 25, 2015 Social media campaigns seems to be getting the bulk of attention in marketing and communication budgets these days, but I would argue that mass media still packs a far more potent punch when you are trying to build a brand or generate top of mind awareness among a mass audien...

FEBRUARY 25, 2015 It’s been a whirlwind past few weeks with Inman Connect and Leading RE and everything in between. And then came Valentine’s Day and I found myself writing and thinking about love: A news release on the love of our homes, a new Valentine’s video from 12-year old Sparkles Lund tha...

 APRIL 23, 2015 Bigger is better. At least that’s what Apple discovered when it unveiled larger iPhones. The sales numbers stunned everyone: 74.5 million iPhones in the first quarter of release. That’s more than 34,000 phones an hour, 24 hours a day, 7 days a week. Even Tim Cook was taken aback, ...

MARCH 26, 2015 The other day I was on the phone with Mark Z. He’s a leader of one of the top producing Keller Williams Realty teams in the country. The Mark Z. Home Selling Team closed over $59 million in sales transactions, just short of 500 deals, last year. He and his team are on target to ecl...

  by KEVIN HAWKINS on JANUARY 21, 2015 Last month I shared a theory that most real estate technology companies stink at customer service. I asked for people to challenge my theory, but only one person said, “You’re wrong.” Randall Standard, who heads up VoicePad, took strong exception my piece. ...

DECEMBER 17, 2014 [Part 1 of 2] I have a theory: Customer service provided by most technology companies sucks. Ask yourself when was the last time you told someone or posted something on Facebook about a great customer service experience from any technology company with a first letter other than ...

NOVEMBER 19, 2014   It was 1986. Inflation was under 2 percent, the Dow Jones closed under 2,000, a gallon of gas was under a buck, Americans were being held hostage in Iran, and it was the year the US bombed Libya. It was also the year of my first NAR Convention, held in New York City at the th...

OCTOBER 29, 2014 “How do you like your new gig,?” asked Lew Sichelman, perhaps America’s most ardent and prolific consumer real estate columnist and my dear friend of nearly 30 years, by phone the other day. “Unbelievable!,” I answered, wanting to forget that I learned that automatic response fro...

 NOVEMBER 6, 2014 Imprev arguably has come to own the real estate “Thought Leader” space with its bi-annual survey now in its third year, largely because it’s not a self-serving exercise. What we get from their latest Thought Leader Survey is a refreshing, unfiltered view from a broad cross-secti...

For years I kept a fairly active, ActiveRain blog, and then my business took off. Sounds familiar?So now I am going to reinvigorate my blog as I have not stopped writing, I just have not taken the time to update my blog.I am catching up, sharing my past writings and will date these to help with t...