Kerry Roth's (kerryr) Blog

We all remember the movie scene when the tightly wrapped trench coat is opened to reveal the bare nakedness. It speaks of being daring and openly defying social convention.  Dressing a home for sale can often involve just the trench coat with maybe a few accessories thrown in just for embellishme...

The ultimate home staging dilemma. How do I design around the marijuana plants growing off the back patio? I'm talking 8 feet high at least! Not just one plant but several. And that's not even mentioning the ones hanging upside down from the garage rafters. Hey, they're legal. I'm not passing jud...

This is great advise on deciding which kitchen upgrades to implement. Even simple upgrades such as painting the exisitng cabinets then adding new hardware and a countertop can dramatically improve the appearance and value of your home. For many homes, the kitchen acts as the family nerve center. ...

Home Staging sells homes faster and for more money proven by the following simple calculation. BEFORE AFTER Statistically speaking home staging is cheaper than the first price reduction that people make on a listing that isn't selling. Staging should be considered the final investment into your h...

The best answer to this question is to look at some virtual tour pictures on the internet. You can quickly pick out homes that are staged and the homes that are not. When someone clicks on your virtual tour you have, on average, exactly 2 seconds to wow them with the first picture before they cli...

My favorite San Mateo home staging success story encompasses the "there's good news and bad news" scenario. It started when I received a San Mateo home staging job for a 2 bedroom, 2 bathroom owner occupied home that was packed to the gills with furniture. It even had a large office armoire in th...

Hire a color consultant!! I can't begin to emphasize the importance of hiring a qualified stager to assist with the color choices in your home, especially if you're going to sell. 65% of potential buyers will remember a house by it's color and color is one of the most influential aspects of your ...

Who doesn't enjoy a great find? There is just something about getting your money's worth on a purchase that transcends the experience to a new level. My father taught me this: "Don't ever pay retail." I was thinking about this and how my company Decor Staging could bring this to the home staging ...

We've all been  there. We are hired to do a job and then spend time convincing our clients that yes we really do know what we're talking about. It's a frustrating part of doing business and I suppose we can expect it to happen to some degree. However, it gets really difficult when the other perso...

Home Staging color challenge at 809 Pinon Ave Millbrae CA After five years in the home staging business I can tell you that almost every house presents itself with a unique design challenge. It might be a difficult floor plan, an outdated appearance or a color challenge that leaves me particularl...