Karl Self's (karlself) Blog

In 2009, the Mobile Marketing Association defined mobile marketing as “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”  One element of mobile marketing that is gaining increasi...

You are always on the go, but is your business really mobile?  Mobile marketing is emerging as one of the best marketing tools for real estate, as it is efficient, effective, and inexpensive.  Mobile marketing is a focused approach, targeting those who express interest in your inventory, providin...

Mobile marketing is emerging as one of the best marketing strategies for real estate, as it is efficient, effective, and inexpensive.  Mobile marketing is a focused approach, targeting those who express interest in your inventory, providing the buyer detailed information and photographs of proper...