Karen Ross Real Estate

A book that belongs in your library -- and is a must read:  THE FIVE LOVE LANGUAGES by Dr. Gary Chapman.A summary of the languages are on Dr. Gary Chapman's website.It is actually your duty as an agent to discover the love language of your clients.  When you do this, you will create a bond that w...

MLX has more muscle than most have recognized.The e-mail template feature allows the agent to service the listing -- providing great documentation and memorializing of activity.  First, write your form (boilerplate) letters in Word, save them, then copy-paste and upload them into the E-Mail Templ...

Singing not necessarily required --Last year (2006) EWM had a seminar regarding 1031 exchanges.  I wanted a different type of e-vite.Here it is.  Although a Capella, it is memorable! THE HOT DOG HAS BEEN CUT FOR NOW.  YOU'LL SEE HIM AGAIN SOON. Where's the bouncing red ball?______________________...

"Realtors® have a good handle on the importance of prospecting other Realtors® who represent the same types of properties.  They form partnerships that are not company exclusive and alliances with Realtors® they have enjoyed doing business with in the past."The operative word here is PARTNERSHIP....

As promised, below are some sample personal marketing pieces.I hope these will inspire you in your own marketing endeavors and stretch your creative muscles. _______________________________________________ Ads have to be designed to create echoic retention, Ads seen and heard by the same people d...

One thing about Broward County, miracles still happen.  Here is an account of a miracle experienced first-hand by some of our EWM agents who were involved in the event below -- either as performers or as spectators.  ________________________________________________________ On December 19, 2006, P...

Selling is convincing.Marketing is attracting.Branding is immortalizing!"Branding is about authenticity. It should be your core identity seared onto your goods and services, acting like your fingerprint, traceable only back to you."Chris Hilicki, Author of May I Have Your Attention, Please? John ...

"Never be afraid to try something new. Amateurs built the Ark; Professionals built the Titanic." ________________________________________________________________________________________Not sure who said it, but how profound.Never be afraid --               FEAR is defined as False Evidence Appear...

Prospecting Matches.  Another great (screen print) attachment for your communication pieces to your Sellers (or copy and paste the information right from MLXchange into your e-mail as I have done below).Under TOOLS, IMAGES, LISTING IMAGES (oh, yes, type the MLS Number in the upper righthand corne...

I attended a meeting of my local HOA in Weston.  One of Weston's commissioner's was there who explained to the best of his understanding the lawsuit filed by Mayor Eric Hirsch.For the full story in the Sun Sentinel, click here.  According to the commissioner, the lawsuit went straight to the Flor...