Joseph Goodman*ABR*GRI*SRES*'s (josephgoodman) Blog

Using video in today's web 2.0 world to market realtor services and property listings  I wanted to touch upon an area of the web and of search engine functionality that is experiencing rapid growth right now, and that area is in the integration of video. As bandwidth and compression and editing t...

The primary goal of social media marketing is to stimulate interaction between producer and potential consumers. Using online social networks correctly can help you achieve that goal, but the benefits to participating in them reach well beyond the preferred end result. An interesting tech article...

The primary goal of social media marketing is to stimulate interaction between producer and potential consumers. Using online social networks correctly can help you achieve that goal, but the benefits to participating in them reach well beyond the preferred end result. An interesting tech article...

Facebook is becoming one of the most prominent websites on the internet today. With the user base growing and the overall reach surpassing its competitors, Facebook is now a top online destination for real estate consumers and top producing agents alike. Each and every day, real estate brokerages...

Partner With Other Influencers Once you are close to becoming a social networking influencer, then you will be taken more seriously by established influencers. Potential partnerships with these users include content authoring (guest posting on another users profile who has influence), cross-promo...

Be Mindful Of Grammar Unless you are targeting a demographic that does not particularly value traditional English syntax, stick with regular spelling, grammar, and formatting in your social communications. Don't use ALL CAPS in your post titles, or excessive special characters and punctuation. Ma...

Be Authentic These social networking sites don't cost anything to participate in, and they give you a golden opportunity to draw people into your profile and content through your personality. So put your people skills to work! Show that you're a person, not a business-minded, tech-savvy real esta...

Establish A Social Networking Brand This can be as simple as deciding what your profile name is going to be across all social networks and running with that, or planning out an elaborate branding strategy which includes custom graphics and copywriting for each social networking site. Either way, ...

Now that you understand what a social network is, the real question is: "How do I become a player?" In the social networking realm, people (or brands) that have a high visibility and are followed by large numbers of subscribers are called influencers. Obviously, being popular on social networks t...

Like most real estate professionals, you are probably ready to put 2008 completely behind you and do great things in 2009 with your real estate business. This is easier said than done of course, but it all starts with confidence in your experience that has helped you weather the storm of ‘08 and,...