Thinking Outside the Mortgage Marketing Box

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Mortgage and Lending - M & T Bank
Ideas, tips and treasures for using old and new mortgage marketing ideas. I am looking to share ideas of how to use what we know about products and process to help market ourselves in new ways.
RECENT BLOG POSTS
Did you ever think of your compouter as a garage. I found this article I had written for a newsletter in an old computer shoe box...my old laptop.Happy browsing......Credit Scores and Credit Scoring is one of the most confusing parts of the mortgage application process. There are a lot of myths a...
01/17/2007
7 Comments
This is the best time of year to meet a CPA. No way John.. tbey are doing taxes and don't have the time.Yes they do.Shut up!No really. This is the best time of year to see a CPA for three minutes. For the last couple of years I have been taking emergency baskets to CPA;s to help them survive the ...
01/17/2007
As a loan officer I have led several real estate office sales meeting. Some with food others without. Some successful others ho hum.When a loan officer comes to your sales meeting, what are you looking for? I don't like to bore with product dumping, let's face it mortgages are fixed or adjustable...
01/16/2007
We all spend plenty of time figuring out what our message is, what it means and getting down to brass tacks. Companies spend millions of dollars getting their message out to the niche, defining their market and hitting their target audience.Thousands, actually millions are spent on sales training...
01/15/2007
All of a sudden I turned 50. No not 50 years old, 50th blog entry.I must say, when I saw someone else's 200th entry in nearly freaked. I had written all of ten and was feeling spent. Then I got the blog bug.I have to say that I have learned more in the last 45 days than I had learned in the previ...
01/13/2007
Well, my closing finally dampened when the folks on the other side were able to get their financing in order.My client lost:Time: The work on the home was delayed, her child could not register in school, deliveries could not be made, Christmas and New Years were celebrated elsewhere.Money: For ad...
01/11/2007
I recent went to a purchase closing. The clients had sold their home the day before and were buying a new home with those proceeds. We had set their sale the day before to ensure the wire would get there in time, they do get delayed at times, and we would have a nice smooth closing.I did not coun...
01/08/2007
Here's a good opne. I was talking with my Dad the other day. He is a retired builder and built residential homes and commercial office space in the Hudson Valley since 1966. Long time.He was sitting in my office as I was sending a fax, reading an email, signing for a UPS, mailing a letter and wat...
01/08/2007
Jus taking a moment to add to my previous post. If you are comfortable is it because you are achieving what you want to achieve or hiding from reality?Get around the people who are doing wehat you want to do. Get around big producers who are thinking strategically about future success, not where ...
01/07/2007
I was watching a couple of football games today and they always talk about game plan and discipline. What does this mean?Games Plan: This is your plan. In our case a business plan. It is the ins and outs. The things you need to do to be successful. The marketing, the networking and the things you...
01/07/2007
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John Klassen

local_phone(845) 562-8554
smartphone(845) 549-2069
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Ideas, tips and treasures for using old and new mortgage marketing ideas. I am looking to share ideas of how to use what we know about products and process to help market ourselves in new ways.