Thinking Outside the Mortgage Marketing Box

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Mortgage and Lending - M & T Bank
Ideas, tips and treasures for using old and new mortgage marketing ideas. I am looking to share ideas of how to use what we know about products and process to help market ourselves in new ways.
RECENT BLOG POSTS
I have seen many real estate offices start to promote Home Warranty programs again. It sounds like a good idea for the seller to make the home a little more attractive. Does it really work?I have noticed they are marketed through some of the major title insurance companies and through the nationa...
02/17/2007
2 Comments
Where is our business going to come from? I don't think I am alone in wondering this. After the rate and term refinance boom finally ended many loan originators were feel like lone originators. The phone stopped ringing after rates stopped falling. So where will it come from?With any luck you bui...
02/15/2007
Multuicultural and emerging markets are the new slogans and call signs for groups of Americans who are enterig the housing market in the pursuit of the American Dream. Many of these folks are memebrs of groiups that have been traditionally underserved. They know make up a majority of the poeple w...
02/10/2007
What a week it has been. Yes I know that it is only Monday but "The Rain" has been very good. I was scrol;ling through my email and received a note via "Rain" from an old Army buddy who had googled my name.Score. We were close friends that life had caused to drift apart. We had tried to keep in t...
02/05/2007
A few years ago my frioend Jeff Ackerly was at a closing that had taken forever to achieve. We had worked on a sub-division in Red Hook that had a couple of unique features (fee simple townhouse real toughie) with regard to the financing according to the lender that had gotten the deal to the tab...
02/04/2007
I was sitting around the office yesterday morning reviewing my week. I needed to go meet a close friend,who is a great real estate agent to deliver some open house flyers. As I was speaking with her in the living room and talking about the open hosue and the property, I realized that I had pre-qu...
02/04/2007
I was watching the news last night and heard that New York is going to pass a law banning texting on cell phones and blackberries. WHAT!!!!!I thought the previous law prohibited the use of handheld devices while driving. I agree with the legislature that it is dangerous to do so and appreciate th...
01/29/2007
Where is our business going to come from? I don't think I am alone in wondering this. After the rate and term refinance boom finally ended many loan originators were feel like lone originators. The phone stopped ringing after rates stopped falling. So where will it come from?With any luck you bui...
01/29/2007
2 Comments
Spent the week at corporate getting the knowledge. Great training I must say. I understood spreadsheets before but WOW.A lot is going on in our mortgage world. This is the year we all need to be lean and mean. If we can do well this year we will be able to really go at it for the next two.How do ...
01/28/2007
As more and more members of our Armed Services transition home after serving in Iraq and other assignments many are now eligible for the VA Loan Guaranty Program. VA loans VA loans work the same as conventional mortgage loans. They just involve a loan guaranty from the Veterans Administration. Ot...
01/18/2007
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John Klassen

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Ideas, tips and treasures for using old and new mortgage marketing ideas. I am looking to share ideas of how to use what we know about products and process to help market ourselves in new ways.