Thinking Outside the Mortgage Marketing Box

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Mortgage and Lending - M & T Bank
Ideas, tips and treasures for using old and new mortgage marketing ideas. I am looking to share ideas of how to use what we know about products and process to help market ourselves in new ways.

ARCHIVED BLOG POSTS

2007 

I was watching the news last night and heard that New York is going to pass a law banning texting on cell phones and blackberries. WHAT!!!!!I thought the previous law prohibited the use of handheld devices while driving. I agree with the legislature that it is dangerous to do so and appreciate th...
01/29/2007
Where is our business going to come from? I don't think I am alone in wondering this. After the rate and term refinance boom finally ended many loan originators were feel like lone originators. The phone stopped ringing after rates stopped falling. So where will it come from?With any luck you bui...
01/29/2007
2 Comments
Spent the week at corporate getting the knowledge. Great training I must say. I understood spreadsheets before but WOW.A lot is going on in our mortgage world. This is the year we all need to be lean and mean. If we can do well this year we will be able to really go at it for the next two.How do ...
01/28/2007
As more and more members of our Armed Services transition home after serving in Iraq and other assignments many are now eligible for the VA Loan Guaranty Program. VA loans VA loans work the same as conventional mortgage loans. They just involve a loan guaranty from the Veterans Administration. Ot...
01/18/2007
Did you ever think of your compouter as a garage. I found this article I had written for a newsletter in an old computer shoe box...my old laptop.Happy browsing......Credit Scores and Credit Scoring is one of the most confusing parts of the mortgage application process. There are a lot of myths a...
01/17/2007
7 Comments
This is the best time of year to meet a CPA. No way John.. tbey are doing taxes and don't have the time.Yes they do.Shut up!No really. This is the best time of year to see a CPA for three minutes. For the last couple of years I have been taking emergency baskets to CPA;s to help them survive the ...
01/17/2007
As a loan officer I have led several real estate office sales meeting. Some with food others without. Some successful others ho hum.When a loan officer comes to your sales meeting, what are you looking for? I don't like to bore with product dumping, let's face it mortgages are fixed or adjustable...
01/16/2007
We all spend plenty of time figuring out what our message is, what it means and getting down to brass tacks. Companies spend millions of dollars getting their message out to the niche, defining their market and hitting their target audience.Thousands, actually millions are spent on sales training...
01/15/2007
All of a sudden I turned 50. No not 50 years old, 50th blog entry.I must say, when I saw someone else's 200th entry in nearly freaked. I had written all of ten and was feeling spent. Then I got the blog bug.I have to say that I have learned more in the last 45 days than I had learned in the previ...
01/13/2007
Well, my closing finally dampened when the folks on the other side were able to get their financing in order.My client lost:Time: The work on the home was delayed, her child could not register in school, deliveries could not be made, Christmas and New Years were celebrated elsewhere.Money: For ad...
01/11/2007
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John Klassen

local_phone(845) 562-8554
smartphone(845) 549-2069
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Ideas, tips and treasures for using old and new mortgage marketing ideas. I am looking to share ideas of how to use what we know about products and process to help market ourselves in new ways.