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It’s that time of year again – convention season! Conventions offer great opportunities for networking with fellow agents and brokers, finding out what is and isn’t working for them, and learning about new technology and other companies that can help you improve your business. And for all of you ...
A few weeks ago we discussed the importance of local search optimization. Essentially this entails getting your business listed on websites that specialize in local search, like Google Places, Yelp, and others. These sites are critical for helping people to find you and your business, but they ca...
No two clients are the same.  First, there is a clear distinction between buyer and seller clients. Some buyers are looking for their first home while others are looking for investment properties or vacation homes. Some have special needs, like military families, environmentalists, or families th...
Did you know that REALTORS that have at least one designation to their name make more than REALTORS with no designations? According to the NAR 2010 Member Profile, a typical REALTOR with a designation had a gross annual income of $51,500 in 2009. A typical member without a designation had a gross...
Online presentation software is becoming popular as a way to present educational webinars, sales pitches, and even to just host company meetings. Many companies offer free webinars for clients and prospects on optimizing your website, expanding your marketing, and much more. But we haven’t seen a...
Optimizing your website for the search engines is a complex and time consuming process, yet it is absolutely necessary. When you think of search engine optimization you think of all the classic SEO tips like doing keyword research, integrating those keywords in your content and meta tags, and bui...
If you've ever compared different Pay-Per-Click, website, or IDX services, maybe you've noticed that everyone's talking about conversion rates. Visitor to lead, click to lead, lead to client, visitor to client, etc etc. But what do all of these things mean?!Visitor to Lead Conversion - of the peo...
Breakups are never easy, and breaking up with your website provider is no different. So we've given you some tips on breaking up with your website provider.7 Reasons to Break-Up & How to Say It So They Get It It's not me, it's your SEO unfriendly website. You're not very flexible. (You're hard to...
We've all heard that the Internet has or is killing offline marketing. While this is partially true, it obviously doesn't tell the whole story. The truth is, offline marketing can and should still be used to support your online marketing strategies. Your website needs to be the center of your mar...
Yesterday I went to my local grocery store for lunch because I had a coupon for a free deli sandwich. I went in, ordered, and while the gentleman behind the counter created my sandwich masterpiece, he informed me that they currently have a promo for a free 20 oz soda to go with my sandwich. So, n...

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