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While La Jolla boasts gorgeous homes, fabulous restaurants, and great coffee shops, the reason that residents will pay premium for the homes here is because of the beautiful beaches.  Living steps from the following beaches would make any home worth buying.  Here is a list of the top beaches in L...

It’s possible that someone already posted a review of your real estate business on Yelp or Google, but you still need to claim your business and maintain accounts on both sites in order to promote yourself as a legitimate real estate agent. Why is claiming your business important? The iPhone use...

I've always seen the little "Allow your posts to sing in the "rain" with re-blogging!" option at the bottom of every post as I'm writing. For some reason, the "Allow others to re-blog this post" was always checked, but I never really paid it much attention. I always assumed that the re-blogging w...

The World Cup offers a great time to gather 'round and show some patriotism. It also offers you a unique chance to mix up your marketing strategy and generate fresh leads with unusual techniques. Here are some ways to stir up interest, spark patriotism, and generate leads with the World Cup: 1. H...

Check out this video to learn more about content marketing and how diversifying your strategy can help drive more traffic to your real estate website. Video highlights include: 9 different content marketing strategies Important statistics Free app suggestions Analytics recommendations [Watch on Y...

Content Marketing is a way to provide information or resources to current and potential customers for the purpose of building brand credibility. Need ways to diversify your content marketing strategy? Try out these 8 tried and true options: Blogging Guest Blogging for other sites (with backlinks ...

With 92% of home buyers starting their home searches online, an online presence, including online reviews, is essential for Realtors. Therefore, you should be actively pursuing satisfied clients to review you on sites like Yelp, Angie's List and Google Places. Yelp still reigns as the review king...

Check out this fun infographic about Realtor problems. From endlessly showing people around town to working on weekends, which problems resonate with you? Did we miss any? Leave more #RealtorProblems in the comments! Follow me on Social Media!           Read more best practices for Realtors

I'm always looking to build up my client loyalty--because it's cheaper to keep existing clients than find new ones. Therefore, I did some research and came up with 14 different techniques. Here's a quick rundown: 1. Host client appreciation parties  2. Connect on social media  3. Pass on valuable...

Realtors are taking over Pinterest, and for good reason. Pinterest sends A TON of referral traffic to sites. In fact, Pinterest accounts for 60% of all social traffic for home and furnishings. Seeing as we're in the business of homes, it's important for us to be on this social media platform. If ...