Homes.com Blog for Real Estate Pros

Do your clients know the value of their home? As a real estate professional, you've seen firsthand the impact an appraisal can have on the value of a property when it’s brought to market. Unfortunately, many homeowners, especially first-time buyers, do not understand how much an essentially “educ...

We're excited to announce that eighty-nine markets have reached full recovery and housing market price gains have achieved the greatest year-over-year increase in seven years! That’s right; the most recent Homes.com Local Market Index and Rebound Reports are in, so let’s get to it! Apparently cli...

Creating and sharing quality videos is a great way for real estate professionals to drive more traffic to their website, increase brand exposure, and better showcase property listings. In fact, 85 percent of users say they are more likely to purchase a product after watching a video (ComScore). J...

People are increasingly using search engines and social media to find answers for their questions, many of which are associated with buying a home, selling a home, and ways to improve a home. These potential clients are using real estate-related terms in hopes of finding their next dream home, an...

Are your social channels generating traffic to your business? Are they producing the amount of leads that you expected? Sixty percent of consumers say the integration of social media makes them more likely to share product and services (Socialmediatoday), so if you’ve ever found yourself question...

Have you established an effective social media strategy for marketing your business? Eighty-four percent of real estate professionals are now using social media for a reason (Mashable) . Whether it’s Facebook, Twitter, Pinterest or any other social network, they provide valuable opportunities to ...

In the first edition of Homes.com’s “Marketing So Useful, People Would Pay For It,” we discussed the importance of self-serve information. This time around, we will explain why Jay Baer says that radical transparency is essential to building and maintaining relationships with your clients and pro...