A major focus of my www.hmdhome.com interior design business building strategy is "the brand"... and I recently had the opportunity to do a photo shoot with the ultra cool photographer and expert brand builder Jasmine Star. Thats me below ;-) For a truly excellent example of how Jasmine has bui
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01/27/2009
We've been focusing like mad on link building lately for our search optimization efforts at www.HMDhome.com. Two things to check out before reading further if this topic is of interest to you: Visit http://www.marketleap.com/publinkpop/ to find out vital stats such as how many websites link to yo
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01/05/2009
Incentives are nice. They are dandy. Sometimes they are effective, right?!? So the question I have for bloggers who want to comment on this post is - "What incentives do you offer that truly distinguish you from the competition in your local marketplace?" I recently saw in an Orange County CA
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01/04/2009
My husband sells "really big" contracts for a well known F100 corporation and there's this thing called balance of trade that seems to be ever-present during deal-making. Not so much an "I'll scratch your back, and you mine" but instead it seems to really speak to the concept of holistic alignme
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01/03/2009
Let's get one thing straight right off the bat - this blog posting is absolutely NOT a slam on decorators. There are some fantastic decorators and decorating firms out there that are more capable than some licensed interior designers we've evaluated for HMD certification. AND, in many cases yo
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01/02/2009
Seriously - your mom, your boss, your firm and literally anything. Just in case you havent heard of it (or arent using it)... there's this really nifty free tool available from Google called Google Alerts. You can go there now: www.Google.com/alerts Using Google Alerts you can choose any term y
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01/01/2009
There is something very unique that happens when you retain an interior designer. They internalize your project and take a vested interest in the outcome unlike almost every other profession. My team and I see every project, whether its a restaurant or a beach house, as an opportunity to tran
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01/01/2009
Have you been HMD certified yet? What Is HMD Certification? HMD Certification is a national standard used for evaluating and ultimately certifying more than 50 categories of residential product and service providers, including realtors and mortgage brokers. Why is it cool? Free promotion to homeo
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12/31/2008
Two words: So Great! It's been less than 24 hours since joining AR and not only did I receive a warm welcome, but also very relevant and well intentioned suggestions from some members on how I can make the most of this this online network. I've surmised a couple learnings so far: 1) there are fol
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12/30/2008
Not being one to wait around for an invitation... soooo please consider this blog posting an invitation to say hello to me. As a note of introduction, I am an interior designer based in Ladera Ranch CA, however my firm operates an online division at www.HMDhome.com providing residential design s
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12/29/2008
