RECENT BLOG POSTS
Florida is home to over 150,000 Realtors® and when they negotiate offers with unrepresented flat fee MLS sellers, the experience of those agents may put sellers at a significant disadvantage. You can even the playing field by matching my negotiating skills against the skills of any Florida Realto...
05/30/2008
Open letter to Florida home sellers considering listing flat fee in the MLS This letter was sent to all Florida flat fee MLS listings of ADDvantage® on May 19, 2008 Written as Florida Flat fee MLS Listing Market Update by Keith Gordon, broker for ADDvantage® May 2008 The Florida real estate mar...
05/20/2008
Flat fee MLS listing in Florida can be more powerful than full-serviceMy story is real and reaffirms why I am a flat fee MLS broker. By the way, flat fee listing means the service provided to the seller is not necessarily tied to a commission paid by the seller. Flat fee doesn't indicate the leve...
05/07/2008
This blog is a brief history of what to look for when listing in MLS "flat fee" in Florida -and tips to succeed.I am Keith Gordon broker and advocate of flat fee sellers in Miami, Orlando, Tampa and all cities in the great State of Florida. My credentials are notable as I have been a Florida real...
05/01/2008
Flat fee MLS listing in AMELIA ISLAND - NASSAU COUNTY ASSOCIATION OF REALTORS® is now available at ADDvantage®, a statewide licensed flat fee MLS listing service. Great service and commission savings are now being offered to Amelia Island and Nassau County flat fee MLS sellers. Jacksonville resid...
04/17/2008
5 steps flat fee MLS sellers should take in Sarasota, Bradenton and Ft. Myers that will generate more showings and offers. •1) List your home in the MLS right where you will sell it. There are no listing commissions to pay using flat fee MLS so Sarasota home sellers save 3% and can pass this savi...
04/05/2008
Yes, listing flat fee in the MLS does work well in Orlando, Miami, Tampa, Jacksonville and other Florida cities but there are nuances a seller should be aware of to maximize the showings and marketing of their MLS listing. I discuss 4 top factors below that will help make your For Sale By Owner w...
04/02/2008
Compared with 2007, I see a dramatic improvement in unrepresented buyer activity as well as in Realtor® requests for showings. July through December 2007 was a precipitous slide to a December standstill. But 2008 started off on the right foot with January activity in the "fair" column, February ...
04/02/2008
The fast answer is no. Offers on the internet for listing a Florida property for $169 flat fee in the MLS are almost always what one might fear...too good to be true. It can spell immediate trouble for an inexperienced flat fee seller who isn't aware of what can hurt them. And these unknown deta...
03/30/2008
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Here's the bottom line about listing flat fee in Florida. Your MLS listing will only be listed in a Florida MLS by a Florida discount MLS broker. National flat fee MLS services are not licensed in Florida and may not be licensed Realtors® or brokers in any state. In essence, they are just website...
03/29/2008